When you think of animation, it may conjure up images from your favorite Disney movie or memories of watching The Cartoon Network after school when you were growing up.
But we’ve got a breaking PSA: Cartoons aren’t just for kids! Now, when we say “cartoons” we’re not talking about goofy characters you see on Saturday morning television. Using those would be a disaster for most businesses. When you think of “cartoons” you really need to be thinking of animated videos.
And animated videos are helping businesses everywhere engage with customers in a more human way, which leads to a better overall brand and more sales!
Don’t believe me? Then read 8 reasons you should use animated videos for business:
Quick and Simple Message Delivery
Finding an easy and concise way to get your message across to your target consumer can be challenging. How can you communicate in a way that’s direct and simple but also engaging?
Animated video, that’s how!
This works especially well if you have a product or service that’s a bit complicated to explain. Instead of answering the same questions repeatedly or referring prospects to a lengthy set of FAQs that they don’t want to spend time slogging through, you can simply use an animated explainer video to help potential clients understand how your product/service is used.
Motivate Buyers Using Animated Video
Those who study marketing techniques have proven the effectiveness of video presentations in improving conversion rates; videos consistently convert at a much higher rate than other forms of marketing.
The success of video marketing may be due to the fact that explainer videos are not only easy to understand and entertaining, they can also be customized to target a specific audience.
When you work with a production company and design a video with your target customer in mind, you can create a video that speaks directly to their specific needs and desires.
Targeting potential customers in this manner should cause your conversion rates to go through the roof.
Improve Search Rankings
Videos and pictures help bring your website to life.
With all the information that we have access to today, it takes more than just good copy to draw people in. If you want potential customers to stick around your site for more than just a few seconds, you need to use compelling visuals – like this:
Videos are especially useful at drawing consumers in. When it comes to online activities, people would much rather watch a video than spend time reading the text of a web page.
When a video is present, your customers will spend more time on the page which, in turn, boosts your site on search engine rankings.
Inform and Entertain Simultaneously
We know that from a business perspective, the most important reason to engage in video marketing is so you can reach your consumer and educate them about your product/service. From a potential customer’s point of view, they’re more likely to remember the message if they were entertained while being informed.
That’s one of the biggest perks of using animated videos for business: your target audience doesn’t feel like they’re “being sold to.” Instead, they feel entertained, engaged, and may even transfer the positive emotions generated by the animated video to your company.
Show a Little Personality
Instead of being some faceless corporate entity, you have a chance to show your customers what you’re really all about.
What are your company’s values? Why do you exist? What’s the story of your business?
When you let your target audience know a little bit about you and what makes your company unique, they’ll feel a much deeper connection to your business. This inspires brand loyalty, which is definitely a plus.
Have a Salesman Online 24/7
One of the greatest benefits of having an animated video is that it reaches your target audience and makes the pitch for you, even while you sleep.
Prospects can view your video any time they want to, day or night. That’s far more than what your top salesman can offer (ya know, ‘cuz he has to sleep)!
They’re Easy to Share
There’s no other way to put it: animated videos are fun to watch.
And because they’re so enjoyable, people are much more likely to share them with their family, friends and coworkers. Companies have even seen their animated marketing videos go viral.
So you not only have this amazing tool that educates, entertains, builds brand loyalty, and pitches the client, you also have an easy way for people to refer your company to others!
It’s a Trend With Staying Power
With the overwhelming success of video marketing, this trend isn’t going anywhere.
Using animated videos is a win/win for both companies and consumers; companies can distribute their informative, engaging, targeted message while consumers get the information they need in an entertaining format.
If you’ve been on the fence about whether or not to use animated videos, then it’s time to make your move. This is a marketing tool that not only attracts prospects, but it converts them more easily.
What’s not to love?
Contact Explainify today to see if we can help you on your own animated marketing video.