7 Tips to Rank Your Videos on YouTube

Many people have tried creating a YouTube channel with little success. It is even safe to bet that you have tried posting a video online at some time. Accordingly, the chances are that your videos received very few to no views, and you gave up on the idea. This is a common occurrence on YouTube. So, what is the solution?

The growing demand for videos should help you get more views. Cisco projects that by 2022 more than 82% of all consumer internet traffic will be based on online videos. Accordingly, research by Wyzowl indicates that people watch an average of 16 hours of online videos every week, while 85% of businesses use videos as a marketing tool. These stats indicate that YouTube is increasingly becoming a powerful marketing platform for businesses and personal gains.


What Is YouTube Rank About?

youtube rank

The basis of YouTube marketing is ensuring your videos are ranked in YouTube and Google searches. This enables people to find your videos using related keywords. Yes, YouTube is also a search engine and by far the second most used. Therefore, ranking your videos on this platform requires you to understand how algorithms work.

SEO experts have a solid understanding of how Google algorithms work. Regardless of such knowledge, it will still take time to test it successfully on YouTube. If you are looking for ways to rank your videos on YouTube, you are 100% in the right place. We have pulled some great tips together to enhance your video’s visibility. Read on!


1. Create Quality Content

create quality content

Many factors go into a YouTube video ranking, and quality content is always up there. While quality may not be a direct ranking factor because it is subjective, it does play a significant role in engaging your viewers. Quality content will attract many people to watch, like, and comment on your videos, which will result in a better rank on YouTube. Therefore, you have to ensure that your content is as engaging as possible. You can enhance your content through the following ways:

  • Teach people how to do something.
  • Analyze something trending.
  • Share a piece of valuable knowledge.

You want your video to be helpful, relevant, and engaging. Also, it is important to encourage viewers to share their opinion by leaving a comment and subscribing to your channel.


2. Optimize Your Channel

You can use your channel page to alert the YouTube algorithm of your content. Be sure to fill out every aspect of the page. Optimizing the channel will help you trickle down the videos and help rank them on YouTube. Here are some aspects of the page you need to fill:

  • Links: You can use links to drive more traffic to your videos by adding them to social media platforms. This method also helps search engines associate the links with your channel.
  • Descriptions: This is an opportunity to give a brief explanation of what the video is about. It also sends text signals to search engines. You should be thorough about your description and use keywords as much as possible.
  • Channel graphics: A great profile picture and background art will help viewers understand what the video and channel are about. This aspect also increases user experience.
  • Subscribe: You can always use other powerful YouTube channels to your advantage. Subscribe to other powerful channels with similar content to send a message of association to YouTube. This is how it works; after someone is done viewing a video from the channel, YouTube recommends other similar videos, and you might get lucky.


3. Optimize Your Videos

optimize your videos

This is a broad element that encompasses the video itself and your YouTube page. Here are ways of optimizing your videos:


Length of The Video

The size of the video matters a lot. This is more of a correlation than direct causation. Why is this so? Longer videos are more comprehensive and tend to answer the questions to completion. This may satisfy viewers more, leading to more likes, comments, and shares.

However, the video should also be short and precise. You do not want your viewers to get bored by adding too much fluff. Therefore, you should know when to make it longer and when a shorter version would do.


Video Quality

Video quality is not just about the content. Yes, your video should be quality because more than 68% of videos on YouTube’s first page are all in HD. Again, this is more of a correlation than a causation, but high-quality videos do attract more viewers, they also engage and satisfy them. Accordingly, the more you invest in quality video creation, the more likely you will produce great content.


4. Create a Playlist

create a playlist

A playlist is a final piece when uploading a new video on YouTube. This aspect helps YouTube learn what your video is about. For every video, ensure you create a playlist with synonym keywords. All the elements below work on the same principles; creating keywords that make your video appear more in search engine results.

  • Keyword 1: how to rank your videos on YouTube
  • Keyword 2: how to get more views on YouTube
  • File name and video title: how to rank your videos on YouTube – get more views on your YouTube videos
  • Description: ranking your video on YouTube, make your videos appear on the first page of YouTube for more views
  • Playlist name: YouTube video marketing– ranking your videos on YouTube – get more views on your YouTube videos


5. Create Tags

create tags

Tags work in the same way as subscribing to powerful channels. You should understand that tags do not contribute directly to how well your video does. However, they will help your videos show up as suggested items when people are searching for videos in the same niche. This will improve the engagement rate by making your videos appear in front of viewers more.

You can use synonym keywords in your tags but be sure to analyze other popular tags to see if you are missing the point. If you have a problem identifying your tags, use the VidIQ Chrome extension.


6. Collaborate With Others

Collaborate With Others

Collaboration is the perfect way to get new subscribers on YouTube. If you are good at your art, then it would be worth forging relationships with other YouTubers in your niche. Here is how YouTube collaboration works:

  1. Identify a similar non-competing channel
  2. Ask the person to collaborate
  3. Recommend your viewers to your partners’ channel

This method requires that you have an existing audience to convince other YouTubers to work with you. The solution lies in your creativity.

Leverage from Your Creativity to Win Collaborations

There are many ways you can show your creativity and use it to gain more viewers. Here is an example:

If your channel is about repairing computers, you could contact a popular tech YouTube channel and offer content about the latest operating system. You may not have the audience, but you have unique content that will do well in their channels. This is a perfect way to collaborate without viewers and subscribers.

Whatever you do, you must have a leverage point to benefit the other party.


7. Take It To Social Media Platforms

Take It To Social Media Platforms

Conventionally, there are two aspects of SEO:

  • On page SEO: content, keywords, site structure, codes, and site speed.
  • Off-page SEO: links

However, social media has changed how people interact, and Google has learned from it. This brings in a third aspect; relevance. Google will always side with the user. Do this from a user perspective. Would you want search results that are outdated and irrelevant?

What Is The Solution?

Google uses social signals as a metric for relevance. Whatever is trending on social media is deemed relevant. If you want your videos to appear on the first page, ensure you create links and share them on social media platforms. The more people engage with your content, the more it relevant it becomes, and the more Google takes note.

Here is how you can do it:

  • Auto-sync your YouTube channel with Facebook, Instagram, and Twitter accounts. Every time you post a video, it goes to all synced accounts.
  • Post links directly to your personal accounts.
  • Post links to WhatsApp, LinkedIn, and Facebook groups.


Final Thoughts

YouTube SEO can be straightforward from a technical perspective. You just need to optimize your tags, descriptions, keywords and add links and relevant cards. However, the most challenging part is keeping your viewers engaged. Use these tips and focus on entertaining, engaging, and ranking your videos. Whatever you do, ensure it would go well with you from a viewer’s perspective.

Rithesh RaghavanRithesh Raghavan is the Director at Acodez, a Digital Agency in India, and the co-founder of Acowebs, an online store for eCommerce plugins. Having a rich experience of 15+ years in Digital Marketing, Rithesh loves to write up his thoughts on the latest trends and developments in the world of IT and software development.

Rithesh Raghavan

Rithesh Raghavan is the Director at Acodez, a Digital Agency in India, and the co-founder of Acowebs, an online store for eCommerce plugins. Having a rich experience of 15+ years in Digital Marketing, Rithesh loves to write up his thoughts on the latest trends and developments in the world of IT and software development.

How Healthcare Brands Use Animated Explainer Videos

How Healthcare Brands Use Animated Explainer Videos

Within the healthcare industry, there are many ideas and concepts which may be difficult to grasp. These concepts are particularly important to explain to those outside of the healthcare profession. However, even seasoned healthcare professionals can struggle with new innovations which are constantly being introduced to the industry every day.

7 Must-See Software Videos

7 Must-See Software Videos

Software products have come a long way in a very short time. Countless innovations have been made...

15 Explainer Videos & Examples of Best Practices

15 Explainer Videos & Examples of Best Practices

You may think your business is straight forward, until you try to explain it to other people. It’s hard for your brand to make an impact if your target audience doesn’t have a clue what you do. Luckily, explainer videos help you make sure your target audience knows exactly what you’re selling, offering or … explaining.

What is an Explainer Video, and Why Your Business Needs One?

What is an Explainer Video, and Why Your Business Needs One?

As streaming technology advances, video-based content is on the rise as streaming technology advances. In fact, over the past decade, more people have received information through video than ever before, and those numbers continue to increase.

Explainify Young Creatives Competition Winner: Skanda Ravindra

Explainify Young Creatives Competition Winner: Skanda Ravindra

As part of Explainify’s 10-Year Anniversary, we’re spotlighting up-and-coming artists throughout the year in our Young Creatives Competition. The competition is open to creatives between the ages of 12 and 30, with monthly winners’ artwork showcased across Explainify’s website and social media platforms. Entrants can create their art from any medium, but must include the Explainify logo and/or Explainify’s “play-button’ icon within the artwork itself.


back to top button