At the core of our methodology is the Complexity to Clarity to Conversion™ framework. Because every company and product is unique, we spend time upfront understanding your business before scripting and creative make your vision a reality.
Researching your goals, objectives, and core messages
To ensure your video resonates with viewers, we’ll first explore the nuances of your brand, target audience, and mission. This phase includes a video assessment where you’ll detail your needs and ideas and a kickoff call to review your assessment. Our team will also explore your company’s internal assets and public presence.
Setting the foundation for a great video
With our discovery in mind, we’ll craft a compelling script that resonates with your target audience. Our experts customize every script to meet your needs, reflect your brand identity, and get you closer to achieving your goals. Scripts encapsulate your unique value in just 60-90 seconds, laying the groundwork for an impactful video.
Creating visual assets to match your brand’s style and tone
Next, we meticulously construct your video’s framework to align perfectly with your message. While some cut corners here, we prioritize quality and collaboration. You’ll be able to guide the creative process from start to finish, giving feedback on storyboards (scene-by-scene outlines), voice talent, and design boards (stylized and colorized storyboards).
Bringing everything to life
Finally, it’s time to turn the script, visual design, and audio into a finished product. We take the design boards and add movement, transitions, interactions, and animation to coincide with your voiceover and music, and then we add sound effects to top it all off! The result is an informative, polished video that will capture your audience’s interest.
“The process is so well thought out. You’re able to see all the different steps in creating the video and they take everything into consideration. Even anticipating where last minute changes are needed.”
Brandi Peterson
Digital Marketing, Purchasing Power
It means every project starts with understanding your business and buyer before we touch script or visuals strategy first, animation second, so the final video is built to drive results, not just look good. This helps us extract the single most important value, differentiator, and sell point for your intended goal.
We're designed to be low-overhead. Our Frustration-Free™ process structures all feedback rounds and keeps you updated at each phase, so you're never left guessing and never pulled into unnecessary meetings. We work with clients who want to be heavily involved every step of the way, and others who want us to take it off their plate completely and only check in at critical approval points.
Revisions are built into each phase of our process (script, storyboard, animation), and we hand over all hi-res layered source files at delivery so your team can make future adjustments without coming back to us.
Book a free Clarity Call. It's a no-pressure strategy session where we help you figure out exactly what content you need and whether we're the right fit, even if you're still early in the exploration stage.
