Our Frustration-Free™ Process
Here’s the secret behind-the-scenes breakdown of how our process works:
Step 1: Uncovery
We’ll stop at nothing to reach a deep understanding of your company’s goals, objectives, and Core Message. We’ll have you fill out our video needs assessment and schedule a Kickoff Call with you and your team. From there, we’ll immerse ourselves in your public-facing media, your internal assets, sales decks… anything we can get our hands on to help us become your brand experts.
By becoming students of your brand and target audience, we can help you see your blind spots, develop your best message, and tell a better story.
Step 2: Scripting
Now that we have a deep understanding of what you do, let’s turn it into a creative, engaging script that hits your target audience where it counts. We’ve got the know-how and experience to tell stories that stick, but we’ll tailor our writing to your brand’s unique insights.
This script is your unique value… in 60-90 seconds! By telling your best story, we’re building the foundation for a great video.
Step 3: Storyboarding and Design
After developing your brand message, we’ll craft storyboards, style frames, and design boards based on your brand’s unique style and tone. We take the time to build up your video’s skeleton to ensure that we design the perfect images to uphold your message. This is where a lot of production houses cut corners – but it’s so important to ensure your video is exactly right!
We’re committed to quality and collaboration. This step is a big differentiator from many of our competitors, but we want our client’s to have a say in the creative process from beginning to end.
Step 4: Vocal Talent
We work with some of the best voices in the business. We’ll hand-pick auditions of your script and help you choose the voice that says, “This is us!”
Step 5: Animation + Sound Design
After everything else is perfect, we’ll bring your video to life! This is the heavy lifting – thousands of pieces broken down and reassembled into moving parts… we’re talking painstaking design, frame by frame, so that you get detailed, top-notch motion graphics that set you apart. In fact, it takes about 8 hours of work to get 10 seconds of quality animation!
When you see the first version of your video, we’ll already have mixed it with a music track and custom SFX – that way you get the full experience! But, don’t worry… if you aren’t a fan of the music or SFX, just let us know and we’ll get you a few more options.