How to Create Great Video Concepts That Capture the Attention of Your Audience
Customer acquisition through video marketing isn’t an easy task, but it certainly isn’t an impossible one. For the most part, it comes down to creating great video concepts and putting in the work to really capture the attention of your audience.
If you feel as if you’re in the dark when it comes to effective video marketing, worry not! We have five killer tips on how to make a video that will catch the eye of your potential customers.
Let’s jump into some tips that can completely change your video marketing game.
1. Brainstorm, Brainstorm, and Brainstorm Some More
Brainstorming creative ideas is a must. Brainstorming can take a lot of time and may be a bit frustrating if you’re struggling creatively. However, one bad idea is better than zero ideas.
Approach brainstorming as the initial stage of your video-making process.
“What am I trying to say?”
“Who am I trying to say it to?”
Sit down with your team (or just yourself if you’re a small startup) and dedicate an hour to throwing around ideas.
It doesn’t matter how ineffective they seem– you need to dig through the muck to get to the gold. The only way to do that is to actually try.
Your ideas don’t have to be fully conceptual approaches.
Video ideas can be a word or two, or a simple thought.
Break out the whiteboard or a notebook to jot down everything that is said. All you need to really have in mind is your goals, who your audience is, and the simple message you want to get across.
Start out by establishing those and have them written down for reference as you brainstorm ideas.
After the initial idea-throwing-around stage, pick a handful of ideas that really speak to you. Trust your gut. Then, flesh out those ideas into more complex concepts.
2. Know Your Niche and Stick to it
Kevin, the Tech Ninja, is a great example of sticking to a niche. He strictly posts tech-related videos that include how-to guides, product reviews, and coding advice.
He knows his niche and as a result, has a community of viewers in the thousands.
It’s important that you approach your video marketing in the same way. While you can experiment with different stylistic choices in your videos, it’s vital that the theme is consistent.
Some examples of great stylistic options for your videos can be:
- Hosting Q&A sessions with people within your niche
- Going “Behind the Scenes” of your product or service
- Show Your Customers What NOT To Do
- Introduce Your Team
There are hundreds of ideas you can employ here to properly diversify your video offerings, and entertain/educate your audience.
Are you a tech startup with a product to sell? Make that the theme of each and every one of your videos.
Some writers may tell you that the “vibe” of one’s videos or blog must be consistent. That isn’t necessarily good advice.
Play around with how you film and the tone of your videos.
Some may be somewhat comedic, and others may be packed with how-to information. As long as the content theme is consistent, you can play around with the details and scripting of your videos.
If anything, it keeps your work interesting to new target audiences.
A good example of this is the popular tech YouTube channel ‘Unbox Therapy’. Here are two video examples of the different kinds of videos they create surrounding the same subject of tech with different stylistic choices.
This product review, is a stylistic choice that Unbox Therapy is famous for. You can use a similar idea in your niche.
Are there products or services that you could review for your audience that might help them to make a decision?
Niche News Reporting & Opinion Pieces
The reason reporting on news within your niche and sharing company’s opinion is a fantastic idea, is because it establishes you as a thought leader or an authority.
Also, it brings people who might not know about you otherwise into the fold of your audience because you’re reporting on headlined or new news that they’re already interested in.
These are great video ideas that are easy to pull off and can help you to capture the attention of your audience.
3. Consider Crafting an Exciting Video Series
Many companies involved in video marketing take the “one and done” approach.
That means they will create one video, pour all their resources into it, and try to make it viral.
In the above example, Andrew Zimmern, a world famous chef partners with The Renaissance hotel to release a food and wine video series.
This actually helps out both brands and is a great idea as opposed to creating just one video.
You may want to create a video series. It’s a great way to capture the attention of your audience, and keep them wanting more while still providing them with all of the information they might be looking for.
Let’s say you’re a kitchenware company with an exciting new product, such as an air fryer, and you want to promote it with a video.
Consider splitting that one video into a three-part series in which different varying households create different types of cuisine with your air fryer.
Video series can create anticipation in the audience. After watching the first video in the series, they may be more interested in watching the next video.
Your potential customers will be spending a lot of time watching your video series and with your product, which can lead to dedicated customers.
4. Don’t Forget to Tell a Story
You definitely don’t want to craft a jumpy, messy video. Your viewers want to hear a coherent and themed story.
After the brainstorming stage and budgeting stage, work on a script. You can’t create a well-made video without planning the dialogue, the scenes, etc.
How to Get Started With Writing Your Video Script:
Figure out who your audience is. If you’ve been in business for awhile this will be much easier. But you’re going to want to create the kind of video concept that will resonate with them.
Figure out your message. You have to make sure that you’re ironing out the pain points your audience has. This will allow you to be able to position your brand as the hero of the story.
Figure out your Call-To-Action. Every video you release must have a point and it’s your job to figure out what action you want your audience to take after they watch your video.
Story-writing may seem tough, but it’s vital. A lot of companies try to craft their videos in a way that includes all of their marketing needs.
It’s the video equivalent of keyword-bloating an article about your product. Nobody will want to read it, and nobody will be thrilled by the product you’re promoting.
Craft a focused message and focus on the viewer’s needs, rather than your marketing needs. The two really depend on each other.
5. Focus on Your Thumbnail and Video Title
If you’re using YouTube for your video marketing, you have to focus on the look and feel of your video title and thumbnail.
If you’re a YouTube user, think about what catches your attention.
Certainly, it isn’t a boring thumbnail and a lame title.
Those two things are what draw you in, and it’s the first step the channel is taking to bring in viewers. For video marketing, you have to do the same thing.
Take the time to learn about how to edit your thumbnails. Choose an image that you would personally find interest in and accompany it with a short but succinct video title.
Don’t settle for the default thumbnail YouTube or other video platforms will provide. It’s important to also avoid using stock images or images with poor resolution. Get creative!
How was our guide to creating awesome video ideas and capturing your audience? Which one of our tips struck you the most? Tell us about it in the comments below!
It’s Your Time To Take Action
Now that you know how to create great video concepts that will capture the attention of your audience, you’ll be able to start making more sales, and see your business grow.
Here at Explainify we’re able to help you to get started in realizing your video dreams. Click here to learn more about making the kind of videos that convert!
Over the years, marketers have witnessed the rise of video. Today, 95% of marketers who used video last year plan to continue doing so in 2020, and will invest more in the medium. They’ll be joined by a further 59% of marketers who hadn’t used video before. This means that the B2B software market, like many others out there, is only going to get more competitive. Brands will ramp-up their digital footprints using video to strengthen their messaging, nurture leads, and influence buyers, and so should you. In this blog post, I’ll share an easy-to-follow four-part framework for creating high-converting B2B software marketing videos. We’ll dig deep and explore your audience and the importance of the buyer’s journey in the context of video marketing. We’ll also look at how to ensure that your message is as powerful as possible. Lastly, I’ll show you a simple three-step process creating effective videos and offer tips to accelerate your results.
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