THE BENEFITS OF USING SHORT-FORM, ANIMATED EXPLAINER VIDEOS IN MARKETING STRATEGIES

EPISODE 15 HIGHLIGHTS

In this episode of the Press Play Podcast, Samanee Mahbub joins Derek Gerber to discuss how animated explainer videos are dramatically impacting the market. Samanee is the Product Marketing Manager at Secureframe, which builds compliance automation software that helps companies get SOC 2, ISO 27001, and HIPAA reports.

Does that sound complicated? Now imagine explaining it to clients. How would you educate and train clients to ensure they understand the importance of industry-standard security practices?

“If your employees don’t know how to protect their data themselves or their customer’s data, it’s a really big problem, especially with the rise of breaches and hackings that seem to happen every single month.” (2:02)

Traditionally, clients would watch dull, hour-long training videos from the 90s, eventually moving to a different tab to complete tasks while mindlessly listening to the video in the background. In this day and age where hackings and breaches are commonplace, this level of training simply isn’t sufficient.

“The reality is most [security awareness] educational content feels like it was made in the 90s. It is not super entertaining. It’s not super engaging. It feels really forced and not fun, and no employee really enjoys going through security awareness training.” (2:59)

By teaming up with Explainify, Samanee is leading her team to utilize short-form, animated explainer videos that will capture the audiences’ attention and encourage them to dive deeper. Teaching complicated subject matter such as SOC 2, ISO 27001, and HIPAA is no small task, and doing so in a compelling manner is paramount. In Samanee’s experience, animated educational videos provide the solution.

“I love that we’ve been able to build a product that can keep up with the modern times, that can be done anywhere, and is educational, engaging, to the point, and helps people ultimately understand the information they need to understand so they can keep their company secure.” (8:01)

The feedback that Samanee’s team has received from their clients has been tremendous. Users found the new training videos so compelling that they recommend Secureframe to other businesses needing the product. They are even requesting Secureframe expand its services to include other European compliances.

Are you interested in creating short-form, animated explainer videos for your brand? Schedule a call with us today!