Video Advertising: The Next Marketing Goldmine

We watched Captain America: Civil War recently and it got us thinking; what kind of superpowers should marketers have? Well, we went out and found some pretty super marketing content to help your business objectives fly up, up, and away. So use that X-ray vision and look through this article for a fun and explosive ride!

5 Psychological Triggers That Will Enhance Your Marketing Superpowers (Drip)

Maslow’s Hierarchy is something often referenced by business people and marketers. But what does it really mean to tap into consumer psychology? This article breaks down some helpful tips to help you break through the noise and communicate with your customers.

Your Value Proposition Isn’t What You Say (Partners in Excellence)

Ready? Think about your marketing catchphrase or slogan. Got it? Good. Now the bad news. It’s not as important as you think it is. Value propositions are not magical phrases, but actions you take on your client’s behalf to set them up for success.

Are Video Ads The Next Video Marketing Goldmine? (Explainify)

By now, hopefully you know that this is the year of video marketing. But what exactly does that mean? Well, one thing is the rise of video ads. With exponentially better conversion rates, could this be your golden ticket to business success?

Two Ways to Simplify Your Leadership Style (Inc.)

People have written thousands of pieces on leadership. So what makes this one so great? Because to become a better leader, you have to simplify. Read inside for 2 quick ways to start leading better today!

Most People Aren’t Willing To Pay Even $1 A Year to Avoid Mobile Ads (Business Insider)

Everyone like to talk about how annoying ads are, but it turns out that is mostly talk. Check out this sweet study and graph to find out exactly how much people would pay to tune you out. Maybe it’s time to start investing in some ads?
 
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5 Best Explainer Videos for Banking & Finance

5 Best Explainer Videos for Banking & Finance

According to the old adage, you should “make your money work for you in addition to working for your money.” This is a solid philosophy for financial and banking solutions. But as an institution in the finance and bank world, how can you ensure potential customers know exactly how your financial products will help them grow their wealth?

How Healthcare Brands Use Animated Explainer Videos

How Healthcare Brands Use Animated Explainer Videos

Within the healthcare industry, there are many ideas and concepts which may be difficult to grasp. These concepts are particularly important to explain to those outside of the healthcare profession. However, even seasoned healthcare professionals can struggle with new innovations which are constantly being introduced to the industry every day.

7 Must-See Software Videos

7 Must-See Software Videos

Software products have come a long way in a very short time. Countless innovations have been made...

15 Explainer Videos & Examples of Best Practices

15 Explainer Videos & Examples of Best Practices

You may think your business is straight forward, until you try to explain it to other people. It’s hard for your brand to make an impact if your target audience doesn’t have a clue what you do. Luckily, explainer videos help you make sure your target audience knows exactly what you’re selling, offering or … explaining.

What is an Explainer Video, and Why Your Business Needs One?

What is an Explainer Video, and Why Your Business Needs One?

As streaming technology advances, video-based content is on the rise as streaming technology advances. In fact, over the past decade, more people have received information through video than ever before, and those numbers continue to increase.

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