Explainify Blog

Chances are you’re on the right path to telling a story that matters

Stop the Noise | Video Marketing Strategies

What if you’re really just part of the noise and clutter that makes it impossible for marketers to break through to their customers? Too many companies complain about it and then - you guessed it! - turn around and produce more noise. That’s not helpful. You’re...

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3 Sure-Fire Ways to Close More Deals with Buying Groups

3 Sure-Fire Ways to Close More Deals with Buying Groups“Remember when sales were easy?” Okay, maybe no one’s ever said that. Sales has always been a challenge, and sales staff have always had to find new ways to pique interest and close the deal. But you can’t deny...

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3 Ways to Beat Bad PR with Better Brand Storytelling

Creating and maintaining a positive brand image has always been vital. But it’s even more difficult to do than in years past. Thanks to social, marketing is a two-way street where companies must constantly be engaged in an ongoing conversation with their customers....

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Top Marketing Strategies | Our Favorite Picks

Top Marketing Strategies | Our Favorite PicksMissed watching the Emmys this week? There’s a few key things you should probably be able to talk about over the water cooler (people do have water coolers still, right?): Jimmy Kimmel was super hit or miss on the jokes....

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Define Your Brand’s Unique Value Proposition

So if you’ve been in business for any length of time, odds are you’ve taken the time to figure out what makes your brand unique – and how to communicate that uniqueness. It’s your company’s superpower. The thing that you do that makes you different and sets you apart...

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21 Examples of Explainer Videos Done Right

Explainer videos are a great way to deliver your core message to your audience in an incredibly engaging way. This isn’t a marketing technique that only works for big brands or small startups – any business can benefit from these 60-second bad boys. Including yours!...

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Brand Storytelling Your Entire Organization Can Believe In

It seems every company these days is hopping on the brand storytelling bandwagon. Maybe you’ve been sitting back, watching this phenomenon, and wondering if all the hype is merited. To be honest – it totally is. There are plenty of reasons for the newfound popularity...

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5 Great Articles About Marketing Your Business

So no fancy stories or over-the-top wit from us. Instead, let’s get into 5 of the best articles we found this week and what they can mean for our business - and hopefully for yours as well! A marketer has 6-8 seconds to capture someone’s attention. That’s like trying...

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