Explainify Blog

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Explainer Video Guide: The Art & The Science Behind Creating Videos That Convert (Free Infographic Included)

Explainer Video Guide: The Art & The Science Behind Creating Videos That Convert (Free Infographic Included)Videos are becoming one of the best marketing tools to increase web traffic and conversions. Research shows that consumers are up to 85% more likely to buy a...

Explainer Videos Benefits: How Videos Help You Zoom Past The Competition

Explainer Videos Benefits: How Videos Help You Zoom Past The CompetitionExplainer Videos Boost Search Engine Results, Make Conversions and Increase Sales. That means more for your bottom line. Cha-ching! So, what is an “explainer video” (also referred to as...

Brand Storytelling Guide: The A-Z Of Creating A Compelling Brand Story That People Remember

Brand Storytelling Guide: The A-Z Of Creating A Compelling Brand Story That People RememberEvery business has a story. When done well, business storytelling gives a compelling reason for consumers to buy from you. A good brand storytelling can inspire trust between...

The Ultimate Video Marketing Guide To Skyrocket Your Traffic And Sales

The Ultimate Video Marketing Guide To Skyrocket Your Traffic And SalesOnline marketing moves so fast, sometimes it can feel next to impossible to keep up. As soon as you’ve got your website optimized for SEO and you’ve started blogging regularly, you’ve got to create...

Video Hall Of Fame: The Best Animated And Explainer Videos Case Studies

Video Hall Of Fame: The Best Animated And Explainer Videos Case StudiesExplainer Videos. Animated Videos.. Interactive Videos… No matter what form they come in, videos are everywhere. You just can’t treat videos as a good-to-have piece of your overall marketing...

Powerful Video Marketing Strategies To Boost Your Website Traffic And Conversions

Powerful Video Marketing Strategies To Boost Your Website Traffic And Conversions Have you ever watched a single YouTube video without auto-playing the recommendations list? If you have, good for you. Most of us probably go through at least a few videos before...

How to Write an Explainer Video Script that Converts (Every Single Time!)

How to Write an Explainer Video Script that Converts (Every Single Time!)There’s nothing people today love more than video. In fact, 85% of all internet users in the US watch video, it generates 66% more qualified leads, and it has the highest click-through rate of...

How to Create Great Video Concepts That Capture the Attention of Your Audience

How to Create Great Video Concepts That Capture the Attention of Your AudienceAre you struggling to get your target audience’s attention with your videos? Customer acquisition through video marketing isn’t an easy task, but it certainly isn’t an impossible one. For...

How to Use an Explainer Video for Customer Acquisition

How to Use an Explainer Video for Customer AcquisitionExplainer videos are an engaging, visual way to attract attention and interest from people surfing the web. They can help your business with customer acquisition and much much more. Explainer videos tell the...

Secrets of the Best Explainer Videos (+3 Examples)

Secrets of the Best Explainer Videos (+3 Examples)Marketing explainer videos are the bridge between great products and services and the customers who need them to solve a problem or fulfill a need. If you consider that consumers watch an average of 90 minutes of...

How to Create High-Converting B2B Software Marketing Videos

June 23, 2020

Over the years, marketers have witnessed the rise of video. Today, 95% of marketers who used video last year plan to continue doing so in 2020, and will invest more in the medium. They’ll be joined by a further 59% of marketers who hadn’t used video before. This means that the B2B software market, like many others out there, is only going to get more competitive. Brands will ramp-up their digital footprints using video to strengthen their messaging, nurture leads, and influence buyers, and so should you. In this blog post, I’ll share an easy-to-follow four-part framework for creating high-converting B2B software marketing videos. We’ll dig deep and explore your audience and the importance of the buyer’s journey in the context of video marketing. We’ll also look at how to ensure that your message is as powerful as possible. Lastly, I’ll show you a simple three-step process creating effective videos and offer tips to accelerate your results.