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How to Use an Explainer Video for Customer Acquisition

How to Use an Explainer Video for Customer Acquisition

How to Use an Explainer Video for Customer AcquisitionExplainer videos are an engaging, visual way to attract attention and interest from people surfing the web. They can help your business with customer acquisition and much much more. Explainer videos tell the...

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Secrets of the Best Explainer Videos (+3 Examples)

Secrets of the Best Explainer Videos (+3 Examples)

Secrets of the Best Explainer Videos (+3 Examples)Marketing explainer videos are the bridge between great products and services and the customers who need them to solve a problem or fulfill a need. If you consider that consumers watch an average of 90 minutes of...

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How to Create High-Converting B2B Software Marketing Videos

How to Create High-Converting B2B Software Marketing Videos

Over the years, marketers have witnessed the rise of video. Today, 95% of marketers who used video last year plan to continue doing so in 2020, and will invest more in the medium. They’ll be joined by a further 59% of marketers who hadn’t used video before. This means that the B2B software market, like many others out there, is only going to get more competitive. Brands will ramp-up their digital footprints using video to strengthen their messaging, nurture leads, and influence buyers, and so should you. In this blog post, I’ll share an easy-to-follow four-part framework for creating high-converting B2B software marketing videos. We’ll dig deep and explore your audience and the importance of the buyer’s journey in the context of video marketing. We’ll also look at how to ensure that your message is as powerful as possible. Lastly, I’ll show you a simple three-step process creating effective videos and offer tips to accelerate your results.

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