Explainify Blog
Chances are you’re on the right path to telling a story that matters
How to Pitch the Value of Explainer Videos to Your Leadership Team
How to Pitch the Value of Explainer Videos to Your Leadership TeamAs a marketer, you’re always figuring out how to tell your company’s story in a way that drives more revenue. You’re responsible for finding the right medium and channels to market through so that your...
Corporate Business Video Production and Video Script Writing
Corporate Business Video Production and Video Script WritingCorporate business videos present a uniquely effective way to deliver your message. Whether your company is a tiny startup or a multinational corporation, video is a great way to communicate with your target...
How To Write an Animated Explainer Video Script
How To Write an Animated Explainer Video ScriptHow to write a script for a promotional, training or corporate animated explainer video? Some concepts, products, and services are a bit too complicated to explain with just words alone. Or, maybe you’ve got a promotion...
How to Use an Animated Marketing Video to Boost Conversions
How to Use an Animated Marketing Video to Boost ConversionsAnimated marketing videos are becoming one of the best marketing tools to increase web traffic and conversions. Research shows that consumers are up to 85% more likely to buy a product or service after...
Explainer Video Guide: The Art & The Science Behind Creating Videos That Convert (Free Infographic Included)
Explainer Video Guide: The Art & The Science Behind Creating Videos That Convert (Free Infographic Included)Videos are becoming one of the best marketing tools to increase web traffic and conversions. Research shows that consumers are up to 85% more likely to buy a...
Explainer Videos Benefits: How Videos Help You Zoom Past The Competition
Explainer Videos Benefits: How Videos Help You Zoom Past The CompetitionExplainer Videos Boost Search Engine Results, Make Conversions and Increase Sales. That means more for your bottom line. Cha-ching! So, what is an “explainer video” (also referred to as...
Brand Storytelling Guide: The A-Z Of Creating A Compelling Brand Story That People Remember
Brand Storytelling Guide: The A-Z Of Creating A Compelling Brand Story That People RememberEvery business has a story. When done well, business storytelling gives a compelling reason for consumers to buy from you. A good brand storytelling can inspire trust between...
The Ultimate Video Marketing Guide To Skyrocket Your Traffic And Sales
The Ultimate Video Marketing Guide To Skyrocket Your Traffic And SalesOnline marketing moves so fast, sometimes it can feel next to impossible to keep up. As soon as you’ve got your website optimized for SEO and you’ve started blogging regularly, you’ve got to create...
Video Hall Of Fame: The Best Animated And Explainer Videos Case Studies
Video Hall Of Fame: The Best Animated And Explainer Videos Case StudiesExplainer Videos. Animated Videos.. Interactive Videos… No matter what form they come in, videos are everywhere. You just can’t treat videos as a good-to-have piece of your overall marketing...
Powerful Video Marketing Strategies To Boost Your Website Traffic And Conversions
Powerful Video Marketing Strategies To Boost Your Website Traffic And Conversions Have you ever watched a single YouTube video without auto-playing the recommendations list? If you have, good for you. Most of us probably go through at least a few videos before...
How To Make Animated Educational Videos
How To Make Animated Educational VideosNow more than ever the need for digital learning is...
Leveraging Video to Find Success in the New Normal
Leveraging Video to Find Success in the New NormalWe are living in a sea of change and your...
How a Video Sales Letter Can Take Your Product to the Next Level
How a Video Sales Letter Can Take Your Product to the Next LevelVideo sales letters, also known as...
The 4 Biggest Mistakes You’re Making with Your Video Marketing Strategy
The 4 Biggest Mistakes You’re Making with Your Video Marketing StrategyIf your video marketing...
How to Create High-Converting B2B Software Marketing Videos
Over the years, marketers have witnessed the rise of video. Today, 95% of marketers who used video last year plan to continue doing so in 2020, and will invest more in the medium. They’ll be joined by a further 59% of marketers who hadn’t used video before. This means that the B2B software market, like many others out there, is only going to get more competitive. Brands will ramp-up their digital footprints using video to strengthen their messaging, nurture leads, and influence buyers, and so should you. In this blog post, I’ll share an easy-to-follow four-part framework for creating high-converting B2B software marketing videos. We’ll dig deep and explore your audience and the importance of the buyer’s journey in the context of video marketing. We’ll also look at how to ensure that your message is as powerful as possible. Lastly, I’ll show you a simple three-step process creating effective videos and offer tips to accelerate your results.