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How to Use an Explainer Video for Customer Acquisition

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Explainer videos are an engaging, visual way to attract attention and interest from people surfing the web. They can help your business with customer acquisition and much much more. Explainer videos tell the audience who you are, what you do and why they should use your product or service. They are short, highly visual and tell a story that explains your offering. Allowing your audience to be entranced with information from beginning to end. In this post we’ll show you: How explainer videos attract customers. The ways you can use explainer videos on different social media platforms. How to display…

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Secrets of the Best Explainer Videos (+3 Examples)

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Marketing explainer videos are the bridge between great products and services and the customers who need them to solve a problem or fulfill a need. If you consider that consumers watch an average of 90 minutes of online video every day, it’s no surprise that an animated explainer video is one of the most powerful tools you have to grab viewer attention and tell your brand story. So what’s the secret to creating a video that gets results? Here are a few proven best practices for creating a standout explainer video, along with three examples of some of the best…

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How to Use an Animated Marketing Video to Boost Conversions

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Animated marketing videos are becoming one of the best marketing tools to increase web traffic and conversions. Research shows that consumers are up to 85% more likely to buy a product or service after watching a product video. Those same viewers also visit twice as many pages and stay twice as long on your website, compared to visitors who aren’t offered a video to watch. But with only a few seconds to capture the attention of your viewers, how to do you ensure that they watch your video until the end–and then feel inspired to take action?  The answer is…

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How Long Should an Explainer Video Be?

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Video is quickly becoming one of the most powerful marketing mediums for organizations of all sizes and industries. Consumers are consistently demanding more video content when it comes to product education and brand information. In fact, research predicts that 82% of all online content will consist of some type of video within the next two years, and it is the content type that 54% of consumers prefer over all others. Which brings us to the importance of figuring out just how long your marketing, sales and explainer videos should be. A marketing explainer video is one of the most effective…

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animated corporate explainer videos

5 Best Animated Corporate Videos (Our Top Picks)

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Animated corporate videos are the talk of the town. The human brain can process images 60,000 times more quickly than it can process text. It’s no wonder that more businesses than ever are turning to video to communicate with their audiences. Although most people won’t take the time to read paragraph after paragraph of text on a website, they will click on a video link, this includes people internal and external to the business. This is where animated corporate videos shine. It takes the overarching message of a product or service and distills it into a short, simple video. The human…

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