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57 Video Marketing Stats You Need to Know for 2020

57 Video Marketing Stats You Need to Know for 2020

57 Video Marketing Stats You Need to Know for 2020 Video content continues to be one of the fastest growing channels in 2020 for marketers in every industry, and it’s not hard to see why. Online video statistics are constantly proving that video content is a must-have...

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How to Implement Your Marketing & Sales Video

How to Implement Your Marketing & Sales Video

How to Implement Your Marketing & Sales VideoCongratulations! You made the wise choice to invest in video for your company. As we’ve said before, there’s no better selling tool than video. But many people get their video and then don’t take the time to implement it...

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The Benefits of Working with A Video Partner for Your Agency

The Benefits of Working with A Video Partner for Your Agency

The Benefits of Working with A Video Partner for Your AgencyAs a creative agency, you’re already aware of how important and powerful video is within your client’s marketing mix. You’ve likely also noticed that businesses are investing in explainer videos to increase...

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When Is The Right Time for an Explainer Video?

When Is The Right Time for an Explainer Video?

When Is The Right Time for an Explainer Video?You might be curious about explainer videos or you may have seen your competitors use them. You might wonder: “Are we ready for it?” “When is the best time to invest in an explainer video?” But the real question you should...

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How To Write an Animated Explainer Video Script

How To Write an Animated Explainer Video Script

How To Write an Animated Explainer Video ScriptHow to write a script for a promotional, training or corporate animated explainer video? Some concepts, products, and services are a bit too complicated to explain with just words alone. Or, maybe you’ve got a promotion...

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How to Create High-Converting B2B Software Marketing Videos

How to Create High-Converting B2B Software Marketing Videos

Over the years, marketers have witnessed the rise of video. Today, 95% of marketers who used video last year plan to continue doing so in 2020, and will invest more in the medium. They’ll be joined by a further 59% of marketers who hadn’t used video before. This means that the B2B software market, like many others out there, is only going to get more competitive. Brands will ramp-up their digital footprints using video to strengthen their messaging, nurture leads, and influence buyers, and so should you. In this blog post, I’ll share an easy-to-follow four-part framework for creating high-converting B2B software marketing videos. We’ll dig deep and explore your audience and the importance of the buyer’s journey in the context of video marketing. We’ll also look at how to ensure that your message is as powerful as possible. Lastly, I’ll show you a simple three-step process creating effective videos and offer tips to accelerate your results.

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