Explainify Blog

Chances are you’re on the right path to telling a story that matters

57 Video Marketing Stats You Need to Know for 2020

57 Video Marketing Stats You Need to Know for 2020 Video content continues to be one of the fastest growing channels in 2020 for marketers in every industry, and it’s not hard to see why. Online video statistics are constantly proving that video content is a must-have...

Why an Extra 30 Seconds Could Kill Your Explainer Video Investment

Why an Extra 30 Seconds Could Kill Your Explainer Video InvestmentWhen it comes to your story, short and concise is best. We know this based on the 900 + videos we’ve created for our clients over the past 9 years. But from time to time, we have clients who push back...

How SaaS Companies Can Use Video to Differentiate and Win More Customers

How SaaS Companies Can Use Video to Differentiate and Win More CustomersAs a SaaS company, you need to differentiate your product from the competition. With so many solutions out there making similar claims, selling based on features is not enough anymore. You need a...

Why We Don’t Do Whiteboard Videos and You Shouldn’t Either

Why We Don’t Do Whiteboard Videos and You Shouldn’t EitherHaving been in the business of explainer videos for over 9 years, we’ve experienced the evolution of the industry and have seen many animation styles come and go. One type of video you may have come across over...

How to Implement Your Marketing & Sales Video

How to Implement Your Marketing & Sales VideoCongratulations! You made the wise choice to invest in video for your company. As we’ve said before, there’s no better selling tool than video. But many people get their video and then don’t take the time to implement it...

The Benefits of Working with A Video Partner for Your Agency

The Benefits of Working with A Video Partner for Your AgencyAs a creative agency, you’re already aware of how important and powerful video is within your client’s marketing mix. You’ve likely also noticed that businesses are investing in explainer videos to increase...

When Is The Right Time for an Explainer Video?

When Is The Right Time for an Explainer Video?You might be curious about explainer videos or you may have seen your competitors use them. You might wonder: “Are we ready for it?” “When is the best time to invest in an explainer video?” But the real question you should...

How to Pitch the Value of Explainer Videos to Your Leadership Team

How to Pitch the Value of Explainer Videos to Your Leadership TeamAs a marketer, you’re always figuring out how to tell your company’s story in a way that drives more revenue. You’re responsible for finding the right medium and channels to market through so that your...

Corporate Business Video Production and Video Script Writing

Corporate Business Video Production and Video Script WritingCorporate business videos present a uniquely effective way to deliver your message. Whether your company is a tiny startup or a multinational corporation, video is a great way to communicate with your target...

How To Write an Animated Explainer Video Script

How To Write an Animated Explainer Video ScriptHow to write a script for a promotional, training or corporate animated explainer video? Some concepts, products, and services are a bit too complicated to explain with just words alone. Or, maybe you’ve got a promotion...

The 4 Biggest Mistakes You’re Making with Your Video Marketing Strategy

July 16, 2020

If your video marketing efforts aren’t showing results, it’s not the medium, it’s your approach....

How to Create High-Converting B2B Software Marketing Videos

June 23, 2020

Over the years, marketers have witnessed the rise of video. Today, 95% of marketers who used video last year plan to continue doing so in 2020, and will invest more in the medium. They’ll be joined by a further 59% of marketers who hadn’t used video before. This means that the B2B software market, like many others out there, is only going to get more competitive. Brands will ramp-up their digital footprints using video to strengthen their messaging, nurture leads, and influence buyers, and so should you. In this blog post, I’ll share an easy-to-follow four-part framework for creating high-converting B2B software marketing videos. We’ll dig deep and explore your audience and the importance of the buyer’s journey in the context of video marketing. We’ll also look at how to ensure that your message is as powerful as possible. Lastly, I’ll show you a simple three-step process creating effective videos and offer tips to accelerate your results.