Explainify Blog
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The 4 Biggest Mistakes You’re Making with Your Video Marketing Strategy
If your video marketing efforts aren’t showing results, it’s not the medium, it’s your approach. Let’s face it, there’s a right and wrong way to employ video marketing. When executed well, your videos grab attention, deliver value, and provide a clear path forward for...
How to Create High-Converting B2B Software Marketing Videos
Over the years, marketers have witnessed the rise of video. Today, 95% of marketers who used video last year plan to continue doing so in 2020, and will invest more in the medium. They’ll be joined by a further 59% of marketers who hadn’t used video before. This means that the B2B software market, like many others out there, is only going to get more competitive. Brands will ramp-up their digital footprints using video to strengthen their messaging, nurture leads, and influence buyers, and so should you. In this blog post, I’ll share an easy-to-follow four-part framework for creating high-converting B2B software marketing videos. We’ll dig deep and explore your audience and the importance of the buyer’s journey in the context of video marketing. We’ll also look at how to ensure that your message is as powerful as possible. Lastly, I’ll show you a simple three-step process creating effective videos and offer tips to accelerate your results.
How to Convert More Leads in 5 Steps with Video Creation
If you sell B2B software or are involved in a technical industry, breaking down the complexity of your products for customers is no walk in the park. You first have the task of grabbing a customer’s attention amidst a sea of competition, and then you also have the...
3 Reasons Why a Video-First Strategy is Your Key to Marketing Success
3 Reasons Why a Video-First Strategy is Your Key to Marketing Success When thinking about your marketing efforts now and into the future, how to create a video-first strategy for more business is a no brainer. According to a Global Web Index report, online video...
10 Ways to Do the Next Right Thing: When Taking Action Beats Overthinking
10 Ways to Do the Next Right Thing: When Taking Action Beats OverthinkingIn an uncertain landscape, you need to kick the habit of focusing on what you can’t control, and get dialed into the here and now. None of us knows what the coming months have in store, but we...
How to Measure the ROI of Video
How to Measure the ROI of Video One of the most common questions we get asked is “How do I know if our video is producing results?” And the short answer is: It depends... When it comes to measuring performance, you first need to understand what you are trying to...
11 of the Best Animated Ads and What You Can Learn From Them
11 of the Best Animated Ads and What You Can Learn From ThemIn today’s digital age, the importance of a strong advertising campaign is vital to the success of a company or product. And with so much online content to occupy people’s easily-distractible minds, it can...
A Comprehensive List of Animated Explainer Video Templates You Can Use Right Now
A Comprehensive List of Animated Explainer Video Templates You Can Use Right Now Today, more so than ever, it is increasingly hard to capture, and maintain the attention of online audiences. With so many things competing for our ever-elusive attention, it can be a...
A Step-by-Step Guide to Making the Best Animated Marketing Videos
A Step-by-Step Guide to Making the Best Animated Marketing Videos So, you’ve got a product or a service that you’re passionate about, and you know will sell well, but you just don’t know how to sell it. Well, don’t fret, because that’s where this complete guide on how...
The Problem with Waiting to Invest In an Explainer Video
The Problem with Waiting to Invest In an Explainer VideoThere are many excuses people make for not investing in video (or any content for that matter) that include: “We don’t know where to start.” Or “It’s going to consume too much time and our team just isn’t...
Why Companies with Internal Marketing Resources Still Partner with Explainer Video Experts
Why Companies with Internal Marketing Resources Still Partner with Explainer Video ExpertsFor many...
Rethinking Video: 4 Ways to Create Video Marketing Success
Rethinking Video: 4 Ways to Create Video Marketing SuccessMarketing is all about creating...
How To Make Animated Educational Videos
How To Make Animated Educational VideosNow more than ever the need for digital learning is...
Leveraging Video to Find Success in the New Normal
We are living in a sea of change and your business needs to evolve through the challenges to stay...
How a Video Sales Letter Can Take Your Product to the Next Level
How a Video Sales Letter Can Take Your Product to the Next LevelVideo sales letters, also known as...