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How to Create High-Converting B2B Software Marketing Videos

How to Create High-Converting B2B Software Marketing Videos

Over the years, marketers have witnessed the rise of video. Today, 95% of marketers who used video last year plan to continue doing so in 2020, and will invest more in the medium. They’ll be joined by a further 59% of marketers who hadn’t used video before. This means that the B2B software market, like many others out there, is only going to get more competitive. Brands will ramp-up their digital footprints using video to strengthen their messaging, nurture leads, and influence buyers, and so should you. In this blog post, I’ll share an easy-to-follow four-part framework for creating high-converting B2B software marketing videos. We’ll dig deep and explore your audience and the importance of the buyer’s journey in the context of video marketing. We’ll also look at how to ensure that your message is as powerful as possible. Lastly, I’ll show you a simple three-step process creating effective videos and offer tips to accelerate your results.

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How to Convert More Leads in 5 Steps with Video Creation

How to Convert More Leads in 5 Steps with Video Creation

If you sell B2B software or are involved in a technical industry, breaking down the complexity of your products for customers is no walk in the park. You first have the task of grabbing a customer’s attention amidst a sea of competition, and then you also have the...

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How to Measure the ROI of Video

How to Measure the ROI of Video

How to Measure the ROI of Video One of the most common questions we get asked is “How do I know if our video is producing results?” And the short answer is: It depends... When it comes to measuring performance, you first need to understand what you are trying to...

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The Problem with Waiting to Invest In an Explainer Video

The Problem with Waiting to Invest In an Explainer Video

The Problem with Waiting to Invest In an Explainer VideoThere are many excuses people make for not investing in video (or any content for that matter) that include: “We don’t know where to start.”  Or  “It’s going to consume too much time and our team just isn’t...

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