Explainify Blog

Chances are you’re on the right path to telling a story that matters

5 HUGE Benefits of Explainer Videos

5 HUGE Benefits of Explainer VideosThink marketing videos are just a gimmick? That they're a waste of money? Might be time to rethink that. Here's 5 reasons they work: 1. Increase Conversion Rates - According to Internet Retailer, up to 85% of people are more likely...

How to Teach Your SaaS Team the Fine Art of Brand Storytelling

How to Teach Your SaaS Team the Fine Art of Brand StorytellingBuild rapport. Qualify the lead. Explain the benefits. Close the deal. Move on to the next. Is that how your sales team is currently treating prospects? If so, they may be mislabeling the brand you’re...

7 Reasons Explainify Is The Perfect Video Marketing Partner

7 Reasons Explainify Is The Perfect Video Marketing PartnerYou’re considering video marketing for your brand. So, you do a quick Google search for “explainer video” or “animated video production companies,” and then it hits you. There are hundreds of video production...

4 Elements of a Rock-Solid Video Marketing Strategy

4 Elements of a Rock-Solid Video Marketing StrategyYou could be a video marketing superhero. Picture it: With an arsenal of animated explainer videos, live-action demos, and killer vlog posts at your disposal, you offer your audience rich visual content that educates,...

4 Ways Video Marketing Helps Dominate Your Objectives

4 Ways Video Marketing Helps Dominate Your ObjectivesFor a long time, animated video production companies have talked about video marketing like it’s the cure for every marketing woe. As if getting an explainer video for your brand will somehow magically...

Guest Post: What an Escape Room Taught Me About Video Marketing

The following is a guest post from our friend Andrew Follett over at Demo Duck. In July, my company went on a 4 day retreat to Vancouver, a modern city at what feels like the edge of civilization. While there, we took part in a growing phenomenon known as escape...

3 Questions to Ask Before Buying a Cheap Explainer Video

3 Questions to Ask Before Buying a Cheap Explainer VideoYou’ve seen them: Those local, basic-cable TV commercials that are so bad, it’s embarrassing. You want to change the channel - but like witnessing a train wreck, you just can’t look away. And you ask yourself:...

Animated Marketing Video – Tyson Hunger Relief

It's almost not fair how much fun we get to have. We work with some incredible brands - who trust us to tell their story in fresh, fun new ways. Tyson Foods had an important story to tell. Since 2000, they've donated 100 million pounds of food through...

Animated Marketing Video – GE Power and Water Egypt Project

https://explainify.wistia.com/medias/v07l9gncvt Sometimes, dreams come true. We've been fans of GE's marketing/advertising for a long, long time. So when their Power and Water division approached us to make an animated brand video announcing their recent partnership...

Boring 2017 Video Marketing Statistics AND How to Make Them Awesome

April 3, 2017

Yeah, we said it. Stats are boring (in and of themselves).

These factoids look great on a slideshare and can be dressed up to make people think you know what you’re talking about, but unless you can harvest the data and gain insights into your business—you’ve got nothing. Everyone does that. In this post, we’ll help you decipher the code.

The Most Important Aspects of a Great Explainer Video

March 29, 2017

Quality video is important for branding and image, but the most important aspects aren’t in the visuals.

In this post, we’ll dig into a proper production process, the art of copywriting, brand messaging, and more.

Check Out These Video Marketing Trends

March 27, 2017

2017 may be the year that many organizations fully embrace video content, or start a steady decline into the abyss.

Sounds harsh, but video is out of control. In this post, you’ll learn some scary trends that will hopefully wake you up!

Content Roundup – Conversion Rates, CTAs, and Site Speed