Explainify Blog
Chances are you’re on the right path to telling a story that matters
How an Underdog Mentality Leads to Success
Lately we’ve been inspired. We’re inspired by underdogs. And nothing screams underdog like the 1980 USA Olympic Hockey Team. Far from the most dominant or talented team, they outworked every opponent they skated against on their way to a Gold medal. And at the end of...
The Definitive Guide to Video Marketing Like a Champion
The Definitive Guide to Video Marketing Like a ChampionDigital marketing moves so fast, sometimes it can feel next to impossible to keep up. As soon as you’ve got your website optimized for SEO and you’ve started blogging regularly, you’ve got to create a vibrant and...
Is Video the Key to an Unforgettable Sales Letter?
Is Video the Key to an Unforgettable Sales Letter?After all these years, sales letters are incredibly effective and have (to a certain extent) managed to shake off their “sleazy” stigma. If people are really interested in your product, they want to find out everything...
Build Something Great with These Content Marketing Articles
Today, we’re honoring those companies looking to build something great. We know it’s a struggle to make your dreams come true, but with some humility and perseverance, you can certainly do it! One thing we’ve seen a lot is that too often when things don’t roll our way...
Gone in 60 Seconds: 4 Must-Use Tips for an Explainer Video That Converts
Gone in 60 Seconds: 4 Must-Use Tips for an Explainer Video That ConvertsWhen it comes to making an explainer video that actually gets results, timing is everything. Up front, you have less than 10 seconds to get your viewers attention – and from there you only have a...
3 Brand Storytelling Secrets the Big Guys Don’t Want You to Know
3 Brand Storytelling Secrets the Big Guys Don’t Want You to KnowYou’ve heard the term brand storytelling so many times, it’s probably starting to sound meaningless to you. It’s definitely been used around the Explainify HQ a few (thousand) times in the past few...
3 Ways to Increase Video Marketing Exposure (+ other tips!)
3 Ways to Increase Video Marketing Exposure (+ other tips!)Phew! It is hot in Arkansas. As we start hitting the peak months of summer, it’s awfully tempting to laze our way through these hot summer days. But we’re dedicated at Explainify to working through the heat...
A Match Made in Heaven: How to Use Video Marketing in Your Email Campaigns
A Match Made in Heaven: How to Use Video Marketing in Your Email CampaignsMore than likely, you’ve heard the statistics about the benefits of video marketing. And you don’t need to be told the countless benefits your business can reap from a well nurtured email list....
Increase Your Engagement With These Video Marketing Tips
Increase Your Engagement With These Video Marketing TipsWhether you participated in sports, musical ensembles, theater, or something else, everyone grew up practicing something. The old saying is practice makes perfect. But dig a little deeper into that and you...
Popular Video Marketing Tips That Are Just Plain Wrong (and Killing Your Engagement)
Popular Video Marketing Tips That Are Just Plain Wrong (and Killing Your Engagement)The internet runs on content. And most of that content comes in the form of useful advice. No matter what you are looking to accomplish, there are multiple voices trying to tell you...
How to Get Better Qualified Leads & Faster Sales with Video (Checklist Included)
How to Get Better Qualified Leads & Faster Sales with Video (Checklist Included)We don't like to...
3 Examples of Brands Doing Social Media Video The Right Way
Social Media is dominating many companies’ marketing efforts in 2018. Video content is booming, and the majority of social platforms are aware. Not sure where to start? Take inspiration from these three brands that are using social video to successfully create conversation among their fans.
Best B2B Explainer Videos (Our Top 7 Choices)
Need some inspiration for an upcoming B2B explainer video? You want something great, not just good. We get it. And we’ve put together some of the best B2B explainer videos to show you exactly what’s possible and highlight aspects of each that put them on our list.
Using Video In Your Change Management Plan
Big changes and announcements always rock the boat. Sometimes in good ways, too. But all too often, executives wish there was an option to communicate the change (in a positive light) to everyone who will be affected. This post is to help you discover the potential of using video in your change management plan.
4 Great (And 1 Terrible) Examples of Brand Storytelling in Video
Your brand has a story, whether you know what it is or not.
Seriously. People are coming to your site, buying your products, interacting with you on social media. All of that tells a story. If you are intentional about consistently sending the same messages and engaging authentically with how people are reacting—chances are you’re on the right path towards telling a story that matters.