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Are you struggling to get your target audience’s attention with your videos? Customer acquisition through video marketing isn’t an easy task, but it certainly isn’t an impossible one. For the most part, it comes down to creating great video concepts and putting in the work to really capture the attention of your audience. If you feel as if you’re in the dark when it comes to effective video marketing, worry not! We have five killer tips on how to make a video that will catch the eye of your potential customers. Let’s jump into some tips that can completely change…

Explainer videos are an engaging, visual way to attract attention and interest from people surfing the web. They can help your business with customer acquisition and much much more. Explainer videos tell the audience who you are, what you do and why they should use your product or service. They are short, highly visual and tell a story that explains your offering. Allowing your audience to be entranced with information from beginning to end. In this post we’ll show you: How explainer videos attract customers. The ways you can use explainer videos on different social media platforms. How to display…

Marketing explainer videos are the bridge between great products and services and the customers who need them to solve a problem or fulfill a need. If you consider that consumers watch an average of 90 minutes of online video every day, it’s no surprise that an animated explainer video is one of the most powerful tools you have to grab viewer attention and tell your brand story. So what’s the secret to creating a video that gets results? Here are a few proven best practices for creating a standout explainer video, along with three examples of some of the best…

You’ve worked hard to create a video marketing strategy, and you have the library of videos to prove it. While you may have poured your heart and soul into each one, how will you measure which videos are delivering the results you want and which videos might need some messaging tweaks? That process starts by knowing how to measure success. Ideally, before you create a video, you’ll know what you hope to accomplish with the video content. Limit your focus to one or two main goals. Next, determine your audience and the viewers you want to reach. In doing so,…

Animated marketing videos are becoming one of the best marketing tools to increase web traffic and conversions. Research shows that consumers are up to 85% more likely to buy a product or service after watching a product video. Those same viewers also visit twice as many pages and stay twice as long on your website, compared to visitors who aren’t offered a video to watch. But with only a few seconds to capture the attention of your viewers, how to do you ensure that they watch your video until the end–and then feel inspired to take action?  The answer is…