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Videos are becoming one of the best marketing tools to increase web traffic and conversions. Research shows that consumers are up to 85% more likely to buy a product or service after watching a product video. Those same viewers also visit twice as many pages and stay twice as long on your website, compared to visitors who aren’t offered a video to watch. But with only a few seconds to capture the attention of your viewers, how do you ensure that they watch your video until the end and then feel inspired to take action? The answer is simple-  Tell…

Explainer Videos Boost Search Engine Results, Make Conversions and Increase Sales. That means more for your bottom line. Cha-ching! So, what is an “explainer video” (also referred to as “explanatory video”)? A short video that: Explains a product or service Makes people care Helps make informed buying decisions To create an effective explainer video, you have to simplify your message into an easy-to-understand package and cause the viewer to take action. This post is going to provide insight about: Ingredients of a successful explainer video The Perfect Explainer Video Outline How your business can benefit from an explainer video Let’s…

Every business has a story. When done well, business storytelling gives a compelling reason for consumers to buy from you. A good brand storytelling can inspire trust between your business and customers, employees, and suppliers. Good storytelling does more than just creating a sense of connection. It builds familiarity and trust, and allows the listener to enter the story where they are, making them more open to learning. But, if you’re like many of our customers, you may not know where to begin with storytelling. That’s perfectly okay. We are 100% dedicated to making it dead simple for you. This…

Have you ever watched a single YouTube video without auto-playing the recommendations list? If you have, good for you. Most of us probably go through at least a few videos before deciding it’s time to stop. The inability to go away from the screen is a chance for brands to make use of video marketing. Its power is only growing, and online businesses are implementing this trend into their marketing strategies. Although there are now many videos out there, certain perform better than the others. It is due to the factors we’ll enlist later on. The rule of thumb, however,…