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It’s no secret that consumers love video content and want to see more of it. In fact, research predicts that 82% of all online content will be video within the next two years. If you’re considering creating an explainer video, there has never been a better time. The explainer video production process is what we’re going to be looking at over the course of this article. But first: What is an explainer video? It is a brief video that explains a business idea, a product, or a service in a clear, concise way. It is short by design, to grab…

Here at Explainify, we have been helping clients create great videos for their business. Video continues to gain popularity as a powerful marketing tool—and for good reason. It has been proven to increase conversions by up to 80%. How? Because it allows your audience to hear and interact with your message with very little effort on their part. It also keeps them on your page longer and naturally increases the level of trust they have in your brand. Cisco predicts that video will account for 80% of all online content this year. As consumers continue to demand video content, you need…

So, your company is looking to make an explainer video. But you’re not quite sure where to start. If you’re like a lot of people, you might Google “explainer video company” and read a few reviews. But, before you go with the cheapest option or the company your coworker’s husband’s boss used for his side gig, think about this: the explainer video company that suited your coworker’s husband’s boss may not be the right fit for you. A lot goes into choosing the explainer video company that best meets your needs, including considerations like budget, level of customization, and industry…

In order to see the common characteristics of the most successful explainer videos, we decided to analyze a sample set of 100 explainer video examples from a variety of companies and industries. We wanted to ensure we only looked at videos that had been widely viewed. So while we recommend hosting explainer videos on Wistia, for this analysis, we only included videos that had been viewed 100,000 times or more on either YouTube or Vimeo. Since dialogue is an important part of an explainer video, we used transcription software on the videos to record the dialogue and number of speakers….

When you’re trying to estimate the cost of an explainer video, Google isn’t much help: $5k – $35k per minute? How do you get budget approval for a range like that? Here’s the thing: Google’s range isn’t totally wrong. Video creation costs vary so much because every video, every product, and every explainer video company is unique. There’s a big difference between throwing together a 15 second do-it-yourself video and commissioning a 5 minute masterpiece from top video pros. Here are just some of the things that can affect the cost of an explainer video: Animation style and depth of…