Explainify Blog

Chances are you’re on the right path to telling a story that matters

3 Reasons Why a Video-First Strategy is Your Key to Marketing Success

When thinking about your marketing efforts now and into the future, a video-first strategy is a no brainer. According to a Global Web Index report, online video consumption since the start of the pandemic has risen 51% for Gen Z, 44% for Millennials, 35% for Gen X,...

10 Ways to Do the Next Right Thing: When Taking Action Beats Overthinking

In an uncertain landscape, you need to kick the habit of focusing on what you can’t control, and get dialed into the here and now. None of us knows what the coming months have in store, but we can control what we do with this very minute. With so much noise and chaos...

How to Measure the ROI of Video

How to Measure the ROI of Video One of the most common questions we get asked is “How do I know if our video is producing results?” And the short answer is: It depends... When it comes to measuring performance, you first need to understand what you are trying to...

11 of the Best Animated Ads and What You Can Learn From Them

11 of the Best Animated Ads and What You Can Learn From ThemIn today’s digital age, the importance of a strong advertising campaign is vital to the success of a company or product. And with so much online content to occupy people’s easily-distractible minds, it can...

A Comprehensive List of Animated Explainer Video Templates You Can Use Right Now

A Comprehensive List of Animated Explainer Video Templates You Can Use Right Now Today, more so than ever, it is increasingly hard to capture, and maintain the attention of online audiences. With so many things competing for our ever-elusive attention, it can be a...

A Step-by-Step Guide to Making the Best Animated Marketing Videos

A Step-by-Step Guide to Making the Best Animated Marketing Videos So, you’ve got a product or a service that you’re passionate about, and you know will sell well, but you just don’t know how to sell it. Well, don’t fret, because that’s where this complete guide on how...

The Problem with Waiting to Invest In an Explainer Video

The Problem with Waiting to Invest In an Explainer VideoThere are many excuses people make for not investing in video (or any content for that matter) that include: “We don’t know where to start.” Or “It’s going to consume too much time and our team just isn’t...

57 Video Marketing Stats You Need to Know for 2020

57 Video Marketing Stats You Need to Know for 2020 Video content continues to be one of the fastest growing channels in 2020 for marketers in every industry, and it’s not hard to see why. Online video statistics are constantly proving that video content is a must-have...

Why an Extra 30 Seconds Could Kill Your Explainer Video Investment

Why an Extra 30 Seconds Could Kill Your Explainer Video InvestmentWhen it comes to your story, short and concise is best. We know this based on the 900 + videos we’ve created for our clients over the past 9 years. But from time to time, we have clients who push back...

How SaaS Companies Can Use Video to Differentiate and Win More Customers

How SaaS Companies Can Use Video to Differentiate and Win More CustomersAs a SaaS company, you need to differentiate your product from the competition. With so many solutions out there making similar claims, selling based on features is not enough anymore. You need a...

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