Explainify BlogChances are you’re on the right path towards telling a story that matters

Why an Extra 30 Seconds Could Kill Your Explainer Video Investment

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When it comes to your story, short and concise is best. We know this based on the 900 + videos we’ve created for our clients over the past 9 years. But from time to time, we have clients who push back on this approach because they want to highlight all of the complexities of their product within one video. They then take control of the script and turn it into a long list of features. Frankly, that makes for really boring content. Early in the buyer journey, your customers aren’t interested in all of your complex features – they simply…

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How SaaS Companies Can Use Video to Differentiate and Win More Customers

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As a SaaS company, you need to differentiate your product from the competition. With so many solutions out there making similar claims, selling based on features is not enough anymore.  You need a well-developed message that effectively describes your unique value proposition in the marketplace. This message also needs to be able to grab a customer’s attention quickly since they’re pretty much guaranteed to be researching multiple companies at the same time. To accomplish this, you need to use video at key stages of the buyer journey which motivates buyers to move further down your funnel. This way the customer…

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Why We Don’t Do Whiteboard Videos and You Shouldn’t Either

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Having been in the business of explainer videos for over 9 years, we’ve experienced the evolution of the industry and have seen many animation styles come and go. One type of video you may have come across over the years is the whiteboard video. They became popular in 2007 when UPS did a series of commercials using this style.   But since then, they have been overused and are outdated in many respects.  They are still useful for making a long talk more visually compelling or if you need a cheap way to produce a collection of support videos, but…

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Title Graphic: How to Implement Your Marketing & Sales Video

How to Implement Your Marketing & Sales Video

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Congratulations! You made the wise choice to invest in video for your company. As we’ve said before, there’s no better selling tool than video. But many people get their video and then don’t take the time to implement it properly, which means they’re not using it to its full potential. They want to use it and know they have to, but they’re unclear how to go about doing so. Don’t be that person! Just because you have your video doesn’t mean the job is done. There are some necessary steps you need to take to make sure the video is…

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Title Graphic: The Benefits of Working with A Video Partner for Your Agency

The Benefits of Working with A Video Partner for Your Agency

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As a creative agency, you’re already aware of how important and powerful video is within your client’s marketing mix. You’ve likely also noticed that businesses are investing in explainer videos to increase understanding around their products and to drive more leads. The problem is your agency doesn’t specialize in video and it just doesn’t make sense financially or operationally to develop this capability internally. If this sounds like your agency, you’re not alone. You’re great at what you do for your clients, but video just isn’t in your wheelhouse. That doesn’t mean you can’t bring the value of explainer videos…

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