Explainify Blog

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5 Reasons why including video in your blog posts drives more leads to your business

5 Reasons why including video in your blog posts drives more leads to your businessCreating engaging content on your website is still one of the best ways to increase traffic, drive online sales, and build your brand. However, with +500 million blogs in existence...

7 Amazing Examples of Great Digital Marketing Campaign Videos

7 Amazing Examples of Great Digital Marketing Campaign VideosIt takes a lot of work, know-how, and even a little bit of luck to capture the attention of prospective audiences. It takes all three to create an attention-grabbing video campaign that has the potential to...

A Step-by-Step Guide to App Store Previews

A Step-by-Step Guide to App Store PreviewsOver the last several years, with the explosion of both Apple’s App Store and the Google Play Store, apps have become ubiquitous—and a killer app has become a vital part of the success of virtually any product, service, or...

Why Companies with Internal Marketing Resources Still Partner with Explainer Video Experts

Why Companies with Internal Marketing Resources Still Partner with Explainer Video ExpertsFor many companies looking to produce video, they turn to their internal team to whip something up. But even if these internal teams have the software or resources for general...

Rethinking Video: 4 Ways to Create Video Marketing Success

Rethinking Video: 4 Ways to Create Video Marketing SuccessMarketing is all about creating impressions and driving action. To accomplish this, you need to grab attention quickly and in a targeted way. Luckily, with more people self-servicing than ever before, there is...

How To Make Animated Educational Videos

How To Make Animated Educational VideosNow more than ever the need for digital learning is increasing, and the necessity of alternative education, and in turn, making educational videos, is undeniable. Not only are animated educational videos a great supplementary...

Leveraging Video to Find Success in the New Normal

We are living in a sea of change and your business needs to evolve through the challenges to stay competitive. As we all overcome uncertainty around how to position our businesses moving forward, video can play a vital role in your ability to confidently serve and...

How a Video Sales Letter Can Take Your Product to the Next Level

How a Video Sales Letter Can Take Your Product to the Next LevelVideo sales letters, also known as VSLs for short, have been around in some fashion for nearly as long as products have been sold—and though the way they’ve been delivered has changed with the times, the...

The 4 Biggest Mistakes You’re Making with Your Video Marketing Strategy

If your video marketing efforts aren’t showing results, it’s not the medium, it’s your approach. Let’s face it, there’s a right and wrong way to employ video marketing. When executed well, your videos grab attention, deliver value, and provide a clear path forward for...

How to Create High-Converting B2B Software Marketing Videos

Over the years, marketers have witnessed the rise of video. Today, 95% of marketers who used video last year plan to continue doing so in 2020, and will invest more in the medium. They’ll be joined by a further 59% of marketers who hadn’t used video before. This means that the B2B software market, like many others out there, is only going to get more competitive. Brands will ramp-up their digital footprints using video to strengthen their messaging, nurture leads, and influence buyers, and so should you. In this blog post, I’ll share an easy-to-follow four-part framework for creating high-converting B2B software marketing videos. We’ll dig deep and explore your audience and the importance of the buyer’s journey in the context of video marketing. We’ll also look at how to ensure that your message is as powerful as possible. Lastly, I’ll show you a simple three-step process creating effective videos and offer tips to accelerate your results.

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