The Benefits of Working with A Video Partner for Your Agency

The Benefits of Working with A Video Partner for Your Agency

As a creative agency, you’re already aware of how important and powerful video is within your client’s marketing mix. You’ve likely also noticed that businesses are investing in explainer videos to increase understanding around their products and to drive more leads.

The problem is your agency doesn’t specialize in video and it just doesn’t make sense financially or operationally to develop this capability internally.

If this sounds like your agency, you’re not alone.

You’re great at what you do for your clients, but video just isn’t in your wheelhouse. That doesn’t mean you can’t bring the value of explainer videos to your clients in a way that is streamlined, reliable and professional. The solution is as simple as partnering with a high-quality specialist.

By partnering with the right team, you can deliver a professional video to your client without having to manage the bulk of the work. And you don’t have to wait to start offering this service to your clients, you can do it right now.

Working with a specialist to bring the value of explainer videos to your clients will make your agency look like a million bucks. Your clients are happy, you’re happy, and your video vendor is happy. It’s a win-win for all parties involved.

Let’s take a closer look at the benefits and what the process looks like.

4 office workers crowded around a laptop, one pointing at the screen


Offering and Delivering an Explainer Video Service Requires Minimal Effort on Your End

You’re probably thinking: “I know you say it’s easy but can it really be that simple?”

“We have worked with vendors in the past and nothing is easy. In fact, it’s been a mess and more of a hassle than anything else.” 

“Between the lack of communication, missed deadlines, and poor quality, we have been hesitant to work with vendors ever again.”

We sympathize with those of you that have worked with “vendors from hell”. Let’s be honest, we’ve all been there. But we can assure you that not all vendors are the same. Especially vendors that are specialists in one thing and have a proven track record of successful projects.

By partnering with an experienced and credible vendor, you can hit the ground running with all the tools needed to confidently sell video services to your clients. The best part is you don’t have to wait until next month or next quarter to offer these services. You could add explainer videos to your marketing offerings now and have a team of experts backing you by next week.

You simply add explainer videos to your scope of work with a client and then your partner takes care of everything from a production standpoint and will include you in the feedback process.

Furthermore, you’ll always have a point of contact throughout the creative and feedback process to ensure there are no delays in production.

There’s no need to worry about deadlines or the quality of work when you partner with the right vendor because their specialization and experience will guide the process that leads to a top-notch deliverable. Your partner also becomes an extension of your team – when you need video you call on them. This leaves time and energy for your team to focus on what they do best.


If you really want to land new clients and stand out from other agencies, deliver a vision that will help your prospects differentiate themselves from the crowd and clearly showcase their unique products or services.

For these purposes, there’s no better selling tool than video. Example of a partnership working at scale:

We work with an 80 person innovation agency that has conceived a new digital product for one of America’s top food chains. 

We created a video to help them share the vision for that product. The hype was so big internally that they won a much bigger chunk of their client’s business by casting that vision in a more tangible way than just sharing the prototype or PowerPoint.

We’ve done this several more times to help their senior sales team land and expand more business.

Now we’re partnered to do videos for every one of their clients because it makes everyone look so good. Every new product launch needs a video to explain what it is and why it’s great.


The Right Partner Will Ensure The Production Process is Smooth and Frustration-Free

You’re already incredibly busy as an agency and don’t have the time or energy to babysit a bad vendor. By choosing a specialized partner with a proven track record, you eliminate frustration normally associated with vendor relationships, including:

  • Ambiguousness
  • Lack of transparency or involvement: vendors who go off and do all the work without checking in to ensure the deliverable is what the client is actually looking for
  • Hang-ups
  • Missed deadlines
  • Deliverables that are on time but lacking in quality
  • Cross-cultural or language barrier issues
  • Team members taking time off, causing setbacks or communication issues

We’ve dealt with all these issues and that’s what motivated us to develop a frustration-free process involving transparency and responsiveness. We understand that every company isn’t built the same, so we customize our process based on your needs. 

There’s no need to check-in and you won’t ever have to wonder what’s happening. You just show up and use your brain to give feedback and ideas. This ensures the project will be on brand, delivered on time, and is sure to meet the highest standards of quality.

Build Relationship Capital with Your Clients While Making More Money

Your clients will love you if you give them an excellent video. As a recent client put it, “The CEO of the company, he adores it. He’s like, “Put it everywhere. We need it everywhere.”

Offering a video service will not only make your agency look good, it also gives prospects more creative solutions to their problems. That’s because we act as an innovation partner and not simply a content creation company. Our expertise allows us to come up with creative ways to meet your clients’ business needs through the video content creation process. The final deliverable is just one of the many perks of working with a team like ours. 

As an added bonus, if your agency offers video to multiple clients we can drive down our costs so you make more money on the sale. The more you sell, the less you pay, the more you make.


You Have Nothing to Lose By Working with A Video Partner

There’s no easier way to bring more value to your clients than by collaborating with a great video partner. With minimal effort required from you, your partner can deliver high-quality videos to your clients through a frustration-free process. Not only will your agency look great, you have the opportunity to make more money while doing so.

Not convinced we’re as professional and reliable as we make ourselves out to be? Our clients are exceedingly happy with our streamlined processes and high-quality deliverables which has led to our 9.8 out of 10 Net Promoter Score.

We are specialists at Explainify and pride ourselves on the excellence of our process. If you’re ready to add explainer video capabilities to your agency, get in touch with us today.



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