Technology Explainer Videos
Help anyone understand and care about your technology in 60-90 seconds
Animated explainer videos turn confusion into lightbulb moments and action at every stage of your buyer’s journey.
SOFTWARE | HARDWARE | AI & MACHINE LEARNING | BLOCKCHAIN | ENTERPRISE IT
Senior Solutions Engineer, Panasonic
Your next customer is looking for a reason to ignore you and pick the competition
And with a dozen browser tabs open and disruptive notifications — capturing and holding your customers’ attention is that much harder.
This is where animated explainer videos shine.
Watching a video doesn’t feel like work — it’s entertaining and passive. In 60-90 impactful seconds, you’ll deliver a compelling pitch, give your customers an experience to remember you by, and inspire them to take the next step.
(Digital Information World)
It’s no wonder 96% of B2B companies (your competitors)
plan to use video over the next year. (Vidyard)
This is where your video strategy begins. An explainer video delivers the highlights of your brand, product, and sales messages in 60-90 captivating seconds. They’ll go from not knowing who you are to understanding your technology and feeling motivated to take the next step.
Share it anywhere customers learn about you for the first time
Reinforce the brand you've worked so hard to build
Connect with customers on an emotional level
Make the most complex technology and topics approachable
Motivate customers to learn more and take the next step
“I wish Explainify only worked with us. I don’t want anyone to find out about you guys… you’re my new secret weapon. I’m not going anywhere else for video .”
Introduce your brand to the world, control the narrative, and earn mindshare with a brand video. Whether you’re introducing your brand to the world, making a big announcement, or entering a new market — there’s no better way to connect at the top of your funnel.
GM of External Relations, GE
Your customers need your product — they just don’t know it because they don’t understand what you do. If you’re in tech, a series of product videos can help anyone understand your individual products and features, and how they come together to solve their problems.
Deliver the perfect pitch every time and close the deal. Whether the goal is more sign ups to your email list, free trials, demo requests, or actual sales — sales videos will get you there.
Director of Product Marketing, Outbound Engine
Tell us what you need to accomplish with this video and our 5-step Diamond in a Haystack™ process gets you there without a hitch. And yes, that “™” is real.
VP of Marketing, Source3.io
ANIMATION & SOUND
How are you different from the other video vendors?
We’re most often compared to the quick and cheap vendor and the we-do-all-things-video vendor:
1. The quick and cheap vendor treats you like a number, forces you through their “process” and gives you a take-it-or-leave-it video in the end. They must operate this way to deal with the volume required to make a decent living at their discount rates.
2. The generalist video vendor is pretty good at all types of video. We believe “pretty good” is passable for all video types except animation because anyone can spot a budget animation video, and shotty, cookie cutter animation is the quickest way to tarnish your brand.
We have a proven process, use the best specialists at each step, loop you in regularly, and make room in our process for revisions. Animated explainer videos are all we do and we focus on tech companies like yours. If we sound like a fit, you should contact us today because we give everything we’ve got to just a few clients at a time.
It takes us 8 weeks to do this right. Nail the script. Design boards you can’t wait to see animated. Voice actors that capture your brand. Animation that screams premium. And sound designers that bring it all together.
However, if you’re in a rush, reach out and we can usually find a way to deliver what you need (and we’ll be honest if we can’t).
The army of talent behind your video isn’t cheap because they know how amazing they are. Most of the videos you see on this page are $12k or more (let us know if you’re on a budget and we’ll tell you what’s possible).
Fortunately, our clients repeatedly report a positive ROI (e.g. CaseComplete added a video to their already optimized landing page and recently reported a 23% increase to conversions).
Tell us a bit more about your project and set up a call with Drew, our video success manager.
During this call, you’ll get answers to any questions you have about us and video in general. And we’ll have some question for you, too.
We’ll know whether we’re a fit, or if you’re better off working with a different vendor (we’ll point you in the right direction if so).