Animated Brand Video
Here are some ways to showcase your brand video.
Regardless of what type of video you created, how long it is, or where you’re currently using it, there’s more you can do to make sure the world is experiencing your story! Our clients are creative and they look for creative ways to bring videos to life.
Here are a few inspiring ways you can tell your brand story with your unique animated explainer video:
A necessity for all marketing strategies in all industries, social media is the ticket to getting your unique brand story out to the world in a creative and engaging way. In fact, according to a recent study by Animoto, 58% of consumers visit a brand’s social media pages before visiting their website.
That’s more than half your audience, browsing your social channels to understand your product or service and connecting with your brand.
Here are a few steps and specs to get you started posting your video the most popular social media channels:
Using images in your LinkedIn posts will increase your views and shares. When sharing a video in LinkedIn, you’ll want to create your own cover image or thumbnail.
For the best results, stick with these recommended sizes:
Shared link: 1200 x 627 pixels
Stories: Aspect Ratio 9:16; 1080 x 1920 pixels
According to Hootsuite, Tweets that include images consistently get more click-throughs, more likes, and more Retweets than non-image Tweets. So, it’s important to have your video image framed properly.
When sharing a link to your video, Twitter recognizes the URL then crawls that website, pulling in content and creating a Twitter image. However, if you’re not happy with the image, you can create your own using these Twitter card image specifications:
Minimum size: 120 x 120 pixels
Supported formats, GIF, JPG, and PNG
Maximum file size: 1MB
For in-stream photos without a link:
Image size: 1600 x 900 pixels
Minimum size: 600 x 335 pixels
Aspect ratio: Any aspect between 2:1 and 1:1 for desktop viewing; 2:1, 3:4 and 16:9 for mobile viewing
Supported formats: GIF, JPG, and PNG
Maximum file size: Up to 5MB for photos and GIFS on mobile. Up to 15MB on the web.
Mobile-optimized Facebook videos lifts brand awareness to 67%… and growing!
Recommended size: 1200 x 630 pixels
Minimum size: 600 x 315 pixels
The upside to Facebook for business is their advertising opportunities, providing one of the best ways for your video to be seen at a minimal cost. In fact, when testing recent static Facebook ads over video ads, the Explainify team discovered that more than half of the people who saw the ad in their feed watched the video over the static ad. Whatsmore, the video ads had a lower cost-per-click than the static ads – resulting in a staggering $0.35 vs. $1.50. All these approaches resulted in a 311% increased CTR.
Sizes for Facebook Feed ads:
Aspect ratio: 1.91:1 to 1:1
Minimum: 600 x 600 pixels
Maximum files size: 30MB
Facebook image sizes for Instant Articles:
Aspect ratio: 1.91:1 to 1:1
At least 1080 x 1080 pixels
Maximum files size: 30MB
Image size for thumbnails: 161 x 161 pixels
Upload size: 1080 pixels wide
Image size: 1080 x 1920 pixels
Aspect ratio: 9:16 – Uploading an image with a smaller pixel size (but the same aspect ratio) means the Story will buffer quickly. If you don’t use this ratio, the Story might show with uneven cropping or leave large sections of the screen blank.
*Instagram Reels uses the same sizes as Stories!
After Google, YouTube is the second most popular website on the internet!
Don’t rely on YouTube to generate your thumbnails. Afterall, this could be the first image your audience sees, so you’ll want to control the first impression that could be the compelling factor that gets them to press play.
YouTube thumbnail size: 1280 x 720 pixels
Is your video too long to add to some social platforms? Ask us about our Social Cuts offerings. We’ll seamlessly trim down your long-form video into bite-size clips – perfect for social media. In some cases, we can even create two social cuts from one video to give you more ways to up your social amplification.
Video gets people
Advertising Landing Pages
According to Eyeview Media, using video on landing pages can increase conversions by 80%.
Below are a few steps to adding a video to a specific landing page:
- Recognize the purpose of your landing page and use your video accordingly. Bringing your message to the top with your dynamic video will grab the attention of your audience, but also think about the accompanying messaging. For example, if your landing page is for a webinar, your video will cause your viewer to stop and watch but then they’ll need clear instructions and of course a call to action.
- If your video is showcasing a new product or service, bring it to the top of the page so it’s the first thing your audience sees. Once intrigued, they’ll want to know more. This is where you can really dial in and give them more details and contact information.
- After your video is added to your landing page, remember to test it out to make sure it shows properly in all browsers. Whether viewers are logging in using Chrome, Firefox, Safari, Opera, or the multitude of other browsers, you’ll want to ensure everyone is seeing your video in all its glory so test, test, test. If you’d rather not test manually or don’t have access within your webpage CRM, there are a variety of browser testers, such as BrowserStack.
- How does your video look on a mobile device? Again, take the time to test your landing page on your cell phone and tablet.
- Once your video is set prominently on your landing page, take some time to monitor the results. With tools, such as Google Analytics, it’s easy to collect visitor feedback and then go in and do some tweaking if necessary.
Your video is ready to go to work when it comes to top-of-mind marketing strategies.
Here are a few ways you can embed your video into your next marketing campaign:
- Take a deep dive into your video and pull out all the on-point messaging that flows throughout. Each one of those messages is a marketing campaign. Start building your campaign around that message with the focus on the look and feel of your video.
- Create a blog around that message and remember to include the video in the body of the blog.
- Build a webinar around the main message, including snippets of the video and even a guest speaker to go over all the talking points. Take screenshots of the video to include in your slides. Once the webinar airs, send the video to your audience in a follow-up email. Collect your leads!
- Build out a 3-touch email campaign, starting with: 1. Awareness – Focus on the main message; 2. Consideration – embed the video within the email or add a direct link to the video; 3. CTA – Take the talking points from email 1 and the video from email 2 and give your audience a clear path to take an action.
Your dynamic video can really add some spice and sparkle to your newsletter. Embedding your video into the newsletter can be heavy on the bandwidth, so we recommend creating a thumbnail image that links to your video either on a landing page or to your YouTube page.
Your newsletter connects you with your audience and adding video at different times of the year can really hold their attention and bring in some valuable click-backs.
Trade Show Booths
Next time you’re presenting at a trade show, remember to bring along your slick explainer videos! It’s as simple as setting up a small screen TV or a large iPad on a podium. Set your videos on a loop and you’ll have a crowded booth for most of your day. We know because we’ve seen it happen!
If you’re a marketing copywriter, you might want to skip this section! Because it’s a fact that only 20% of visitors on your site will read the copy, but 80% will watch a video! This can be said for sales materials as well. Here are some ways to incorporate your video into your sales team’s collateral:
Embed your video into a PowerPoint presentation:
- In PowerPoint, select the slide where you want to insert the video content.
- From the toolbar ribbon, select Insert tab and select your online video.
- The Insert Video dialog box will appear. Paste the embed code in the box named From a Video Embed Code and press Enter
Insert video into Google Slides:
- In Google Slides, select the slide where you want to add the video content.
- Click Insert from the menu bar.
- Select Video.
- Specify the video’s web or Google Drive location and click Select.
Insert video into an email or newsletter:
- Create a static thumbnail image of your video and add a play button
- Link your video content to the image, either from your site, YouTube or Vimeo.
Start Building Your Explainer Video Strategy
Let us answer your questions, learn what you want to achieve, and create a gameplan for success in 30 minutes or less so you know whether we’re the right team for you, alongside an approximate timeline and budget that matches your needs.