At the core of our methodology is the Complexity to Clarity to Conversion™ framework. Because every company and product is unique, we spend time upfront understanding your business before scripting and creative make your vision a reality.
Researching your goals, objectives, and core messages
To ensure your video resonates with viewers, we’ll first explore the nuances of your brand, target audience, and mission. This phase includes a video assessment where you’ll detail your needs and ideas and a kickoff call to review your assessment. Our team will also explore your company’s internal assets and public presence.
Setting the foundation for a great video
With our discovery in mind, we’ll craft a compelling script that resonates with your target audience. Our experts customize every script to meet your needs, reflect your brand identity, and get you closer to achieving your goals. Scripts encapsulate your unique value in just 60-90 seconds, laying the groundwork for an impactful video.
Creating visual assets to match your brand’s style and tone
Next, we meticulously construct your video’s framework to align perfectly with your message. While some cut corners here, we prioritize quality and collaboration. You’ll be able to guide the creative process from start to finish, giving feedback on storyboards (scene-by-scene outlines), voice talent, and design boards (stylized and colorized storyboards).
Bringing everything to life
Finally, it’s time to turn the script, visual design, and audio into a finished product. We take the design boards and add movement, transitions, interactions, and animation to coincide with your voiceover and music, and then we add sound effects to top it all off! The result is an informative, polished video that will capture your audience’s interest.
“The process is so well thought out. You’re able to see all the different steps in creating the video and they take everything into consideration. Even anticipating where last minute changes are needed.”
Brandi Peterson
Digital Marketing, Purchasing Power
We provide strategic script writing as part of our service, focusing on messaging that connects quickly and clearly. We can also edit client-provided scripts to refine flow and impact.
We have the deepest experience working with companies in SaaS, FinTech, MedTech, BioTech& Life Sciences, HealthTech, Heathcare, Education, and Nonprofits, but we are happy to adapt to any industry.
We lead with strategy, not just animation. Our Frustration-Free™ process starts by understanding your business goals, audience, and messaging bottlenecks—so we can craft a video that’s built to drive results. Every frame is backed by a clear purpose. Design and animation? That’s the (beautiful) icing on a message that actually converts.
Yes, we provide all final deliverables plus layered, high-res source files so your team can make updates later or repurpose visuals across channels. (and no, we don’t charge extra for them like other nickel and dimers out there)
Yes, we often partner long-term to create scalable video content that grows with your messaging needs, offering cost-efficiency and strategic alignment across all campaigns.
Explainify specializes in animated explainer videos, corporate video production, and 2D animation services that simplify complex ideas into clear, engaging narratives. Our motion graphics and product video production helps brands connect with their audience effectively.
609 W. Dickson St., Suite 102a
Fayetteville, Arkansas 72701
United States
