Product videos for marketing have become essential tools for businesses seeking to drive sales and interact with their audience. Especially now, where short-form videos are one of the most popularly-consumed types of media, investing in a product video marketing strategy is the best avenue to follow.
At Explainify, we’ve made ourselves into masters of creating animated product videos that not only capture attention but also convert viewers into customers.
Generally speaking, there are two types of product videos, each of which serve a specific purpose:
Introductory videos are designed to introduce a new product to the market. These videos create buzz and excitement around the launch, providing a high-level overview of the product’s benefits and features. This makes them perfect as advertising assets for digital marketing campaigns since they are ideal for generating initial interest and curiosity among potential customers.
Product showcase videos focus on highlighting the specific features and functionalities of a product.
These videos typically provide a detailed look at what makes the product unique, showing off its key benefits and how it can solve specific problems. Showcase videos are perfect for potential customers who are in the consideration stage and need more information before finally making a purchase decision.
Creating needle-moving product videos involves a thorough process designed to position your video stronger than competitor alternatives.
Here’s how we do it:
We start off by understanding your product, target audience, and market positioning. This involves thorough research to gather insights that will inform the animated explainer video’s concept and strategy.
After we get a grasp of your product’s market fit and utility, we brainstorm ideas that can best leverage your product’s selling points.
We then set off to write a script that encapsulates the creative elements of the ideation process. Our experienced writers craft a compelling script and storyboard to build a story that people will remember.
Using advanced animation techniques and tools, our team brings the video to life.
The final steps involve refining the video through editing, adding sound effects, music, and any other enhancements needed to polish the video.
Our clients select us as their first choice for a product video creator for the combination of skilled professionals and our highly refined process, saving time and effort; leaving more energy for creativity.
Ultimately. It all trickles down to immense value for you at an affordable rate.
Ready to put us to the test? Let’s make your product video one of a kind that no-one else in your vertical can beat. We have every confidence we can get your brand in front of the right people with the right message to back it up.
We find that there’s a certain level of production value that is necessary to get any return on your investment. But above that foundation of cost, we have options for low to high budgets. We pride ourselves on finding what fits your brand best, and we recognize that some brands are in the beginning stages of their story while others are in full bloom. It takes time to get there, but we’re happy to help along the way and advise on budget with our in-depth knowledge of the animation and video production possibilities.
We understand how difficult telling a story can be from the inside. We also know what it’s like to still be on the journey of telling it. When you’re working with us to define your project, we structure brainstorming and productive discovery conversations that aid not just in the product we’re working on, but the entire way you tell your story to the world. For every client, we hope to leave a lasting influence on their marketing and impact the bottom line today and the strategy behind the brand in years to come. We think of ourselves as a partner, and we hope that you feel the same after your first project.
An animated explainer can break through some of the clutter surrounding your industry. Illustrating your story with premium animators and designer talent can set your brand apart from the typical live-action style featured in most marketing. Animation opens the possibilities for a wide variety of storytelling options and has the potential to free your brand message, taking it to new heights, and converting better.
We provide strategic script writing as part of our service, focusing on messaging that connects quickly and clearly. We can also edit client-provided scripts to refine flow and impact.
We have the deepest experience working with companies in SaaS, FinTech, MedTech, BioTech& Life Sciences, HealthTech, Heathcare, Education, and Nonprofits, but we are happy to adapt to any industry.
We lead with strategy, not just animation. Our Frustration-Free™ process starts by understanding your business goals, audience, and messaging bottlenecks—so we can craft a video that’s built to drive results. Every frame is backed by a clear purpose. Design and animation? That’s the (beautiful) icing on a message that actually converts.
Yes, we provide all final deliverables plus layered, high-res source files so your team can make updates later or repurpose visuals across channels. (and no, we don’t charge extra for them like other nickel and dimers out there)
Yes, we often partner long-term to create scalable video content that grows with your messaging needs, offering cost-efficiency and strategic alignment across all campaigns.
Explainify specializes in animated explainer videos, corporate video production, and 2D animation services that simplify complex ideas into clear, engaging narratives. Our motion graphics and product video production helps brands connect with their audience effectively.
609 W. Dickson St., Suite 102a
Fayetteville, Arkansas 72701
United States
