It’s evident that the WIN team knows their product. The science behind WIN is fascinating and compelling. However, they had no easy way to help potential customers understand what made WIN so special or even how to effectively reach this specific target market.
The marketing team at WIN discovered that, if not marketed correctly, their specialized product could easily be viewed as a gimmick exploiting a sports-minded audience or an over-priced alternative to regular detergent.
The Explainify team carefully assessed WIN’s unique challenge, and with a specified audience in mind, drew up a creative plan that would speak specifically to them. Knowing that the WIN audience is intelligent when it comes to their bodies, nutrition, and performance, the Explainify Team created a two-minute explainer video focused on the unique science behind WIN to help viewers understand why WIN, on a chemical level, is really better for athletic wear.
Additionally, Explainify discovered that most athletes and coaches prefer Facebook over other social channels. It’s where teams or groups meet and where they share, search, and discuss their favorite sport. So, Explainify collaborated with the WIN team to create two short, yet dynamic, animated explainer videos for use as targeted Facebook ads.
After the Explainify short videos ran on Facebook:
(Source: HubSpot)
WIN’s biggest customer base consisted of personal trainers, fitness buffs, and yoga instructors, the majority of whom are women. So, we had to tell the WIN story in a way that would appeal to sports-minded women – intelligently, honestly, and straight-forward.
Many times scientific concepts are presented in ways that are overly complex or outright dull. It is imperative that viewers understand the science behind WIN in order to understand how and why the detergent works. To do this, Explainify explains the science in an interesting, educational, and entertaining way. One of the concepts we used was to animate and personify sweat bacteria and metaphorical imagery to actually show WIN at work.
Truth is, not every ad is going to perform incredibly well, regardless of the platform. This is why it’s important to test the message – sometimes with different video concepts to see what works and where improvements can be made. Explainify collaborated with the WIN team on multiple animated explainer videos providing the opportunity to refine the message, develop more than one approach to the story, and test for efficiency.
We find that there’s a certain level of production value that is necessary to get any return on your investment. But above that foundation of cost, we have options for low to high budgets. We pride ourselves on finding what fits your brand best, and we recognize that some brands are in the beginning stages of their story while others are in full bloom. It takes time to get there, but we’re happy to help along the way and advise on budget with our in-depth knowledge of the animation and video production possibilities.
We understand how difficult telling a story can be from the inside. We also know what it’s like to still be on the journey of telling it. When you’re working with us to define your project, we structure brainstorming and productive discovery conversations that aid not just in the product we’re working on, but the entire way you tell your story to the world. For every client, we hope to leave a lasting influence on their marketing and impact the bottom line today and the strategy behind the brand in years to come. We think of ourselves as a partner, and we hope that you feel the same after your first project.
An animated explainer can break through some of the clutter surrounding your industry. Illustrating your story with premium animators and designer talent can set your brand apart from the typical live-action style featured in most marketing. Animation opens the possibilities for a wide variety of storytelling options and has the potential to free your brand message, taking it to new heights, and converting better.
We provide strategic script writing as part of our service, focusing on messaging that connects quickly and clearly. We can also edit client-provided scripts to refine flow and impact.
We have the deepest experience working with companies in SaaS, FinTech, MedTech, BioTech& Life Sciences, HealthTech, Heathcare, Education, and Nonprofits, but we are happy to adapt to any industry.
We lead with strategy, not just animation. Our Frustration-Free™ process starts by understanding your business goals, audience, and messaging bottlenecks—so we can craft a video that’s built to drive results. Every frame is backed by a clear purpose. Design and animation? That’s the (beautiful) icing on a message that actually converts.
Yes, we provide all final deliverables plus layered, high-res source files so your team can make updates later or repurpose visuals across channels. (and no, we don’t charge extra for them like other nickel and dimers out there)
Yes, we often partner long-term to create scalable video content that grows with your messaging needs, offering cost-efficiency and strategic alignment across all campaigns.
Explainify specializes in animated explainer videos, corporate video production, and 2D animation services that simplify complex ideas into clear, engaging narratives. Our motion graphics and product video production helps brands connect with their audience effectively.
609 W. Dickson St., Suite 102a
Fayetteville, Arkansas 72701
United States
