The Science of Video:
Why Animated Videos Are Outperforming Every Other Marketing Format by 280%
In today’s whirlwind digital arena, grabbing and keeping your audience’s attention is like trying to catch lightning in a bottle. For trailblazers in Technology & Software, the challenge intensifies.
How do you convey intricate value propositions without causing mental overload?
The answer lies in crystal-clear messaging paired with the magnetic allure of animated explainer videos.
The Magic of Clear Messaging
That’s how potential customers feel when faced with convoluted messaging that doesn’t instantly communicate your value.
A sharp, clear message ensures they instantly grasp your product’s brilliance. As Treefrog Marketing puts it:
In short, clarity isn't just a nice-to-have
—it’s your secret weapon.
Why Animated Explainer Videos Are Your New Best Friend
Let's face it: we're visual creatures.
Videos aren’t just eye candy—they’re conversion powerhouses.
Explainify's C3 Model
Complexity to Clarity to Conversion
At Explainify, we don’t just make pretty animations.
Our Complexity to Clarity to Conversion model is a strategic journey:
Strategy First – We dive deep into understanding your product and, more importantly, your buyers.
Buyer-Centric Narratives – We craft stories that resonate, ensuring your message hits home.
Creative Execution – We unleash our creative wizards to bring the vision to life only after nailing the strategy and narrative.
This method guarantees that each video serves not only as a visual captive but also as a powerful tool for conversion.
The Numbers Don't Lie
Still on the fence? Consider these jaw-dropping stats:
LinkedIn Love: Video is now the fastest-growing format on LinkedIn, with total video viewership soaring by 36% year-over-year. [Source]
Purchase Persuasion: Adding a video on a landing page can boost your conversion rate by 80%. [Source] In a 2024 study, HubSpot found that 88% of customers are more likely to purchase after watching a brand’s video. [Source]
Ad Advantage: Video ads generated 480% more clicks and were 280% cheaper per lead compared to image ads.[Source]
The numbers make it clear, video is a clear force of nature and we want it in our toolkits.
Bringing It All Together
In the bustling bazaar of digital marketing, standing out is non-
negotiable. By marrying clear, compelling messaging with top-tier
animated explainer videos, you’re not just catching eyes; you’re
capturing attention and wallets.
Ready to transform complexity into clarity and drive
conversions through the roof? Let’s chat.
Remember, in the digital age, it’s not just about being seen; it’s about
being understood.
