Struggling to Market Your Insurance Services? You’re Not Alone.
Marketing insurance products is tough. In a highly competitive industry, breaking through the digital noise can feel impossible. Insurance agencies need more than just traditional marketing methods—they need a strategy that captures attention and drives action.
Why Explainer Videos Are a Game-Changer for Insurance Marketing
Two words: explainer videos. Two more words: from Explainify.
Explainer videos simplify complex topics—like insurance policies—into digestible, engaging content. They transform dry, text-heavy messaging into visually compelling stories that people actually retain.
The Stats Speak for Themselves:
69% of consumers prefer video over text when learning about a product or service.
86% of ALL businesses now use video marketing
93% of marketers report that video gives them a positive ROI.
How Explainer Videos Solve Insurance Marketing Challenges
1. Increase Engagement on Social Media & Websites
People scroll past long paragraphs, but they stop and watch compelling videos. Insurance services can be complex—video breaks it down quickly and effectively.
- Use animated videos to explain policy benefits in 30-60 seconds.
- Showcase customer testimonials in a dynamic way.
- Drive traffic to landing pages with short, shareable clips.
2. Simplify Complex Insurance Concepts
Customers often struggle to understand coverage options, policy differences, and industry jargon. Explainer videos break it down with clear visuals and storytelling, reducing confusion and increasing conversions.
- Use animations to illustrate common claims scenarios.
- Replace lengthy FAQ sections with interactive explainer videos.
3. Build Trust & Credibility
Insurance purchases require trust. Seeing a polished, professional video builds credibility and establishes your agency as an authority.
- Feature expert insights with voiceover narration.
- Humanize your brand with client success stories.
Real-World Examples of Our Work
Crawford & Company – YouGoLook AI-Powered Claims Process
We collaborated with Crawford & Company to create an explainer video that demystifies their YouGoLook AI-powered claims process. This self-service app guides policyholders step-by-step to capture necessary information using their smartphones, streamlining the claims process and enhancing user experience.
Brit Insurance – Claims Process Comparison
We also collaborated with Brit Insurance to create a compelling narrative comparing two individuals impacted by the same storm. The video highlighted how Brit’s innovative claims process, including features like Direct Pay, provided a seamless and swift resolution for their policyholders.
Why Choose Explainify?
For over a decade, Explainify has helped brands grow through effective, high-quality animated videos. Our Frustration-Free™ Process makes creating explainer videos simple, strategic, and stress-free.
- Results-Driven Approach
- Custom Animations That Match Your Brand
- Videos Designed to Convert Views into Leads
Get Started Today
Don’t let another potential lead slip away. Invest in high-impact explainer videos to supercharge your insurance marketing.
Discover how our explainer video services have transformed insurance marketing strategies
