Have you noticed that animated brand videos have gotten good? Like, really good?
Even a quick glance through our portfolio will give you a good idea of just how high the bar has been set. And with major brands like Tyson, GE, and McDonald’s tapping into animated marketing videos… it makes sense that the world’s best animated video production and explainer video companies have only gotten better.
Of course, the most important thing about video marketing is whether or not it helps you demolish your marketing objectives. But quality is an incredibly important, intangible component of your video’s effectiveness. If your animated marketing videos look like your 3-year old made it – people aren’t going to take you seriously.
So in honor of incredible videos, we wanted to share some of our favorites from this year.
Here are 10 animated marketing videos that crushed it in 2015.
One of video’s greatest advantages is its ability to reach viewers on a deep, emotional level – and YouCaring does that incredibly well.
9. Autosoft Flex Connect
Classic explainer video excellence. What sets this one apart is the funky soundtrack and the expressive characters.
This marketing video hits you with the hard facts up front, and leaves you wondering how much longer you’ll be using actual coins to pay for a bottle of Coke. The video has a B2B focus but doesn’t settle bland or boring.
7. What is Dropbox
Dropbox has been lord of the explainer video game since Common Craft made the landmark “What is Dropbox?” This marketing video is a reboot of that original message, and it feels as fresh and engaging as ever.
6. Dupont Food
This is what design is all about! This video seems so simple – bold lines, simple white and grey color palette with splashes of red – but that’s what makes this video a stellar work of art. When an animator can make his work seem effortless- you know he’s a master of the craft.
5. Tyson Hunger Relief
Maybe it seems like cheating to include one of our own animated marketing videos in this list – but we seriously love this video! How do you tell the story of a company’s huge donation milestone without it feeling bragg-y? You make it funny, quirky, and heartfelt.
4. Big Presence
We love the folks over at VeracityColab for the way they push boundaries every. Damn. Day. They pioneered the “founder’s story” video by having Big Presence’s CEO provide the voiceover for this video. Truly astounding work.
3. Twitter: Flight School
Does this video really need my commentary? Everything about it says “WOW.”
2. Men’s Health: How a Bean Becomes a Fart
You know you love this video. The monochrome palette… the use of depth and angle… the way they take a concept like flatulence and turn it into a highly educational and engaging topic.
1. Onward Internet
“Onward Internet” was far and away our favorite marketing video this year. You’ve never seen anything like it. Until you watch a second time… and a third… and – well, you know how it goes.