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video marketing Archives - Explainify - Explainer Videos for Business

3 Things Your Agency MUST Ask Before Choosing a Video Marketing Partner

By | Explainify

As an agency, it’s your job to help your clients get their market their brand effectively by any means necessary. And while you may not handle 100% of creative production in-house, at the end of the day your firm does have to answer to those brands for how you choose to represent them. If that’s the case, you have a strong impetus to only contract work with like-minded companies you can trust completely. We  all know that video marketing is no longer optional. But along with the meteoric rise in video marketing’s popularity has come no shortage of pop-up production…

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21 Examples of Explainer Videos Done Right

By | Explainify

Explainer videos are a great way to deliver your core message to your audience in an incredibly engaging way. This isn’t a marketing technique that only works for big brands or small startups – any business can benefit from these 60-second bad boys. Including yours! There’s no reason why you shouldn’t use an explainer video as part of your overall marketing strategy. You don’t need to have a specific type of business for people to quickly gain the info they need and help them form an opinion about your brand. The best explainer videos are usually short, but always powerful….

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11 Explainer Videos That Belong in the Video Hall of Fame

By | Explainify

An explainer video is an easy way for any business to get their point across. While more traditional forms of marketing are falling by the wayside, videos are becoming increasingly popular. And why not? It’s quick, compelling, and easy to access across devices. But as explainer videos get more and more popular, it can be hard to remember how revolutionary they were when they first started. And it can be hard to remember that some of them are really, really good. So to celebrate the short, powerful history of these short, powerful videos, we’ve put together a list of the…

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No Time for Mistakes: Why You Need a Video Marketing Partner You Can Trust

By | Explainify

We could begin this post with countless statistics that prove video marketing is the future of getting your brand story out into the world. But, chances are, you already know the stats. If you already know that video is a crucial part of your company’s future, then you understand that video has to be quality. So you also don’t need us to remind you of why you shouldn’t settle for a cheap explainer video. If you already know all that… what’s left to talk about? Well, even if you do understand the need for quality video, you may not have…

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3 Brand Storytelling Secrets the Big Guys Don’t Want You to Know

By | Explainify

You’ve heard the term brand storytelling so many times, it’s probably starting to sound meaningless to you. It’s definitely  been used around the Explainify HQ a few (thousand) times in the past few years. But, buzzword or not, we are totally unapologetic about the power of story… and you should be too. Here’s why. According to a Johns Hopkins University study, whether or not your content is structured as a narrative can be way more critical to the success of an ad than the content itself. Brand storytelling positively influences the way people feel about your company better than any other…

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