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storytelling Archives - Explainify - Explainer Videos for Business

Brand Storytelling Your Entire Organization Can Believe In

By | Explainify

It seems every company these days is hopping on the brand storytelling bandwagon. Maybe you’ve been sitting back, watching this phenomenon, and wondering if all the hype is merited. To be honest – it totally is. There are plenty of reasons for the newfound popularity of story-based branding. Storytelling is not just a new marketing strategy. It’s a way for businesses to authentically communicate their values and vision in a personable and relatable way. Stories are compelling – they grip people’s imaginations in a way that facts never can. When people hear stories, they connect with and experience them –…

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3 Brand Storytelling Secrets the Big Guys Don’t Want You to Know

By | Explainify

You’ve heard the term brand storytelling so many times, it’s probably starting to sound meaningless to you. It’s definitely  been used around the Explainify HQ a few (thousand) times in the past few years. But, buzzword or not, we are totally unapologetic about the power of story… and you should be too. Here’s why. According to a Johns Hopkins University study, whether or not your content is structured as a narrative can be way more critical to the success of an ad than the content itself. Brand storytelling positively influences the way people feel about your company better than any other…

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3 Companies Who Are Absolutely Rocking Their Brand Story

By | Explainify

A brand story is the difference between giving people facts about your company and telling an epic tale of how you and your customers can partner together to create a better world (or workplace, or home, or… you get the point). Related: 5 Effective Business Storytelling Techniques You Need To Use The problem is, most companies haven’t made the effort to understand their story. If yours hasn’t, we hope to change your mind. Storytelling (particularly through video) has a way of connecting people to your brand on an emotional level. Related: Are Video Ads the Next Marketing Goldmine? A great brand…

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