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How to Teach Your SaaS Team the Fine Art of Brand Storytelling

By | Explainify

Build rapport. Qualify the lead. Explain the benefits. Close the deal. Move on to the next. Is that how your sales team is currently treating prospects? If so, they may be mislabeling the brand you’re trying to create. The SaaS industry is lucrative and fast growing which has attracted some of the best sales talent in the world to this sector. Their tactics are often high pressure and hard closing which has (without a doubt) added to the success of many programs. Related: Why You’re Not Educating Your Audience Right (and 4 Ways to Start) Although, SaaS creators strive to create…

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