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This Company Uses Explainer Videos to Help Identify and Qualify Leads. Here’s How They Do It [Case Study]

This Company Uses Explainer Videos to Help Identify and Qualify Leads. Here’s How They Do It [Case Study]

By | Explainify

For most businesses, if consumers have no idea what your business does, that’s a big problem. How can you sell when people don’t know that you can help them? PerkinElmer’s Clinical Analytics group has had the same challenge with awareness on their clinical analytics and visualization solutions. PerkinElmer is widely known in the life science industry for leading solutions for diagnostics, detection, imaging, and instrumentation. PerkinElmer’s Informatics offering is much newer and less known throughout the industry. They needed a way to drive global awareness of the analytics solutions for the clinical domain directly. We talked to Rob Rittberg—a Global Marketing…

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