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explainer video Archives - Explainify - Explainer Videos for Business

The Best Explainer Video of 2016: Our Top Picks

By | Explainify

2016 was a crazy year, but you made it through! Odds are, you’re already looking forward to January and the chance to start fresh. But let’s be honest: 2016 wasn’t all bad. In fact, there’s more than enough to celebrate, especially in the world of video marketing! As we looked back over the year in animation, we realized that this year has seen some of the most beautiful explainer videos produced to date. So, to end the year strong, we put together a list of our 10 favorite explainer videos made this year. They’re beautiful, they’re creative, and they bring a…

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5 Undeniable Reasons Your Business Needs an Animated Video

By | Explainify

Animated videos aren’t just for startups. In the past few years, there’s been a considerable rise in the popularity of animation for business. A wide range of companies – from Chipotle, to Spotify, to Groupon – are using animated video to promote their products and services in fresh and entertaining ways. We’re willing to bet that you’ve taken notice of these concise but highly entertaining marketing tools. How could you miss them? They’re everywhere! And for good reason, too. If you’ve been thinking about including animated video as part of your brand strategy, but haven’t yet – it’s time to…

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Why Animated Marketing Videos Are the Key to Better Brand Positioning

By | Explainify

We all know that image matters. The success of a company is highly dependent upon the way consumers view their brand. That’s why companies are continually striving to carve out their own niche in the market and create an impression in the minds of consumers that’s both positive and totally unique. And while creating a brand identity and establishing your brand positioning is a game of inches and yards, the result of day-in, day-out engagement with potential customers, there are times when you can really solidify your positioning in the minds of your audience. For example, if you are releasing…

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Worried About Explainer Video Cost? Here’s Why You Shouldn’t Be

By | Explainify

When we started Explainify 5 years ago, we were just one of a small handful of explainer video companies out there. Since then, explainers have exploded in popularity. And for good reason! Putting an explainer video on your website engages visitors, keeps them on your page longer, and improves conversion rates. But along with the growth in explainer video popularity has come hundreds – scratch that, thousands – of production houses, many of whom claim they can make a great video for as little as a few hundred dollars. Which means, more and more, sales conversations become focused on explainer…

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21 Examples of Explainer Videos Done Right

By | Explainify

Explainer videos are a great way to deliver your core message to your audience in an incredibly engaging way. This isn’t a marketing technique that only works for big brands or small startups – any business can benefit from these 60-second bad boys. Including yours! There’s no reason why you shouldn’t use an explainer video as part of your overall marketing strategy. You don’t need to have a specific type of business for people to quickly gain the info they need and help them form an opinion about your brand. The best explainer videos are usually short, but always powerful….

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