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buyers journey Archives - Explainify - Explainer Videos for Business

You’re Going to Need a Bigger Funnel: A Different Way to Think About Lead-Gen

By | Explainify

For nearly half of all businesses, the number one priority is generating more leads. Maybe that’s you. Maybe you’ve studied up on all the marketing tactics, created some compelling ads, and you’re getting more people to your site… but you still feel like you could be doing more. Well, you’re right. Related: Three Easy Ways to Increase Video Marketing Exposure Sure, direct marketing works. But it’s what happens after potential leads are introduced to your brand through ads and offsite marketing that you’ll find your extra lead flow – and ultimately revenue. This isn’t news to you, but just because someone…

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4 Ways Video Marketing Helps Dominate Your Objectives

By | Explainify

For a long time, animated video production companies have talked about video marketing like it’s the cure for every marketing woe. As if getting an explainer video for your brand will somehow magically guarantee you a sea of qualified prospects that turn into a mountain of sales. I’m here to tell you – that’s just not true. Video marketing isn’t a silver bullet – it’s not going to instantly transform your entire business. But it is a useful tool to help you amplify the results of your marketing efforts. Related: 3 Reasons Your Customers Demand Video Marketing That’s why you need a video…

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