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3 Ways to Beat Bad PR with Better Brand Storytelling

By | Explainify

Creating and maintaining a positive brand image has always been vital. But it’s even more difficult to do than in years past. Thanks to social, marketing is a two-way street where companies must constantly be engaged in an ongoing conversation with their customers. And with so many companies committed to doing social and environmental good as part of their core mission, it’s easy for consumers to drop brands who don’t align with their values. But if your business has somehow developed a negative brand image, don’t fear – it is possible to turn that bad press upside down. Repairing that…

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Brand Storytelling Your Entire Organization Can Believe In

By | Explainify

It seems every company these days is hopping on the brand storytelling bandwagon. Maybe you’ve been sitting back, watching this phenomenon, and wondering if all the hype is merited. To be honest – it totally is. There are plenty of reasons for the newfound popularity of story-based branding. Storytelling is not just a new marketing strategy. It’s a way for businesses to authentically communicate their values and vision in a personable and relatable way. Stories are compelling – they grip people’s imaginations in a way that facts never can. When people hear stories, they connect with and experience them –…

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