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Brand Storytelling Your Entire Organization Can Believe In

By | Explainify

It seems every company these days is hopping on the brand storytelling bandwagon. Maybe you’ve been sitting back, watching this phenomenon, and wondering if all the hype is merited. To be honest – it totally is. There are plenty of reasons for the newfound popularity of story-based branding. Storytelling is not just a new marketing strategy. It’s a way for businesses to authentically communicate their values and vision in a personable and relatable way. Stories are compelling – they grip people’s imaginations in a way that facts never can. When people hear stories, they connect with and experience them –…

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