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3 Brand Storytelling Secrets the Big Guys Don’t Want You to Know

By | Explainify

You’ve heard the term brand storytelling so many times, it’s probably starting to sound meaningless to you. It’s definitely  been used around the Explainify HQ a few (thousand) times in the past few years. But, buzzword or not, we are totally unapologetic about the power of story… and you should be too. Here’s why. According to a Johns Hopkins University study, whether or not your content is structured as a narrative can be way more critical to the success of an ad than the content itself. Brand storytelling positively influences the way people feel about your company better than any other…

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