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3 Ways to Beat Bad PR with Better Brand Storytelling

By | Explainify

Creating and maintaining a positive brand image has always been vital. But it’s even more difficult to do than in years past. Thanks to social, marketing is a two-way street where companies must constantly be engaged in an ongoing conversation with their customers. And with so many companies committed to doing social and environmental good as part of their core mission, it’s easy for consumers to drop brands who don’t align with their values. But if your business has somehow developed a negative brand image, don’t fear – it is possible to turn that bad press upside down. Repairing that…

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