Sparks Measurement Animated Marketing Video

Measurement is never easy, but for event marketers… it’s essential. The good news? EventScore from Sparks delivers the insights you need to demonstrate results – and improve performance. Sparks is an event marketing group who creates some truly incredible brand experience for their clients. We wanted to make a video that was as beautiful and effective as one of their events. So we really pushed the level of detail and polish in this video, and decided to take a more conceptual approach – making use of icons and animation to tell the story.

The results? Well, they speak for themselves.

There’s a certain process to creating an animated marketing video. Here’s a snippet from one of our posts that details the process:

Research & Kickoff

At this point, the video production house will dig into your resources – website, sales deck, personal expertise, etc. – to gain a deep understanding of your business. With that deep understanding in mind, they’ll work with you to develop a direction for your video.

Script Writing

This is easily the most important part of the process. If you don’t have a solid script, you don’t have a solid story. And without a solid story, your audience won’t connect with your video – no matter how high the production quality is.

Storyboards & Styleframes

Once the script is finalized and your messaging is set in stone, the video producer will create storyboards, sketching out your video scene by scene. A designer will also create a couple of style frames for your video – still shots of what your video will look like once animated. This is the time to make sure that you love your visuals! Make sure they’re on brand.

Voiceover

Audio is every bit as important as your project’s visual quality! Any video producer worth their salt will find a high-quality narrator that perfectly matches your story and your brand. Whether they’ve got in-house voiceover talent, or they sift through hundreds of submitted auditions, a great explainer video company won’t compromise on quality here.

Design & Animation

Once you’ve approved your style frames, the designer will style out the rest of your storyboard for an animator. The animator will execute animation with painstaking detail, making sure to match each piece of animation to the voice over recording.

Sound Design

You’ve got animation and a solid voice over. What more could your video need? You need a great music track and sound effects to really flesh out your video and give it the texture and depth it needs.

As you can see a TON goes into the process of creating the kind of explainer video we made for Spark! If you’re interested in making an incredible explainer video click here to contact us!

Animated video production by Explainify

How Healthcare Brands Use Animated Explainer Videos

How Healthcare Brands Use Animated Explainer Videos

Within the healthcare industry, there are many ideas and concepts which may be difficult to grasp. These concepts are particularly important to explain to those outside of the healthcare profession. However, even seasoned healthcare professionals can struggle with new innovations which are constantly being introduced to the industry every day.

7 Must-See Software Videos

7 Must-See Software Videos

Software products have come a long way in a very short time. Countless innovations have been made...

15 Explainer Videos & Examples of Best Practices

15 Explainer Videos & Examples of Best Practices

You may think your business is straight forward, until you try to explain it to other people. It’s hard for your brand to make an impact if your target audience doesn’t have a clue what you do. Luckily, explainer videos help you make sure your target audience knows exactly what you’re selling, offering or … explaining.

What is an Explainer Video, and Why Your Business Needs One?

What is an Explainer Video, and Why Your Business Needs One?

As streaming technology advances, video-based content is on the rise as streaming technology advances. In fact, over the past decade, more people have received information through video than ever before, and those numbers continue to increase.

Explainify Young Creatives Competition Winner: Skanda Ravindra

Explainify Young Creatives Competition Winner: Skanda Ravindra

As part of Explainify’s 10-Year Anniversary, we’re spotlighting up-and-coming artists throughout the year in our Young Creatives Competition. The competition is open to creatives between the ages of 12 and 30, with monthly winners’ artwork showcased across Explainify’s website and social media platforms. Entrants can create their art from any medium, but must include the Explainify logo and/or Explainify’s “play-button’ icon within the artwork itself.

Categories

back to top button