Sparks Measurement Animated Marketing Video
Measurement is never easy, but for event marketers… it’s essential. The good news? EventScore from Sparks delivers the insights you need to demonstrate results – and improve performance. Sparks is an event marketing group who creates some truly incredible brand experience for their clients. We wanted to make a video that was as beautiful and effective as one of their events. So we really pushed the level of detail and polish in this video, and decided to take a more conceptual approach – making use of icons and animation to tell the story.
The results? Well, they speak for themselves.
There’s a certain process to creating an animated marketing video. Here’s a snippet from one of our posts that details the process:
Research & Kickoff
At this point, the video production house will dig into your resources – website, sales deck, personal expertise, etc. – to gain a deep understanding of your business. With that deep understanding in mind, they’ll work with you to develop a direction for your video.
This is easily the most important part of the process. If you don’t have a solid script, you don’t have a solid story. And without a solid story, your audience won’t connect with your video – no matter how high the production quality is.
Storyboards & Styleframes
Once the script is finalized and your messaging is set in stone, the video producer will create storyboards, sketching out your video scene by scene. A designer will also create a couple of style frames for your video – still shots of what your video will look like once animated. This is the time to make sure that you love your visuals! Make sure they’re on brand.
Audio is every bit as important as your project’s visual quality! Any video producer worth their salt will find a high-quality narrator that perfectly matches your story and your brand. Whether they’ve got in-house voiceover talent, or they sift through hundreds of submitted auditions, a great explainer video company won’t compromise on quality here.
Design & Animation
Once you’ve approved your style frames, the designer will style out the rest of your storyboard for an animator. The animator will execute animation with painstaking detail, making sure to match each piece of animation to the voice over recording.
You’ve got animation and a solid voice over. What more could your video need? You need a great music track and sound effects to really flesh out your video and give it the texture and depth it needs.
As you can see a TON goes into the process of creating the kind of explainer video we made for Spark! If you’re interested in making an incredible explainer video click here to contact us!
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