In a world buzzing with energy options, facts, and factors, it’s important to track down the information that actually matters to you – so you can make smart decisions. Shell Energy Connect is your gateway to the information you need to support your day-to-day business. The team at Shell Energy North America decided it was time to give their commercial and industrial customer portal a reboot, and they asked us to help them tell that story. We learned the Shell style guidelines by heart, and created a video that was clear, straightforward, engaging… and totally on-brand for this storied company. Oh yeah – they were also a blast to work with!
Making an animated explainer video is really an in depth process where we get a chance to learn about the intricacies of the company, here is a bit from one of our posts so you can take a look at what goes into making an explainer video!
Research & Kickoff
At this point, the video production house will dig into your resources – website, sales deck, personal expertise, etc. – to gain a deep understanding of your business. With that deep understanding in mind, they’ll work with you to develop a direction for your video.
This is easily the most important part of the process. If you don’t have a solid script, you don’t have a solid story. And without a solid story, your audience won’t connect with your video – no matter how high the production quality is.
Storyboards & Styleframes
Once the script is finalized and your messaging is set in stone, the video producer will create storyboards, sketching out your video scene by scene. A designer will also create a couple of style frames for your video – still shots of what your video will look like once animated. This is the time to make sure that you love your visuals! Make sure they’re on brand.
Audio is every bit as important as your project’s visual quality! Any video producer worth their salt will find a high-quality narrator that perfectly matches your story and your brand. Whether they’ve got in-house voiceover talent, or they sift through hundreds of submitted auditions, a great explainer video company won’t compromise on quality here.
Design & Animation
Once you’ve approved your style frames, the designer will style out the rest of your storyboard for an animator. The animator will execute animation with painstaking detail, making sure to match each piece of animation to the voice over recording.
You’ve got animation and a solid voice over. What more could your video need? You need a great music track and sound effects to really flesh out your video and give it the texture and depth it needs.
Your producer will take the full mixdown of your project’s music and audio, combine them with your video, and render the whole package as a high-quality video in a downloadable format.
If you want to create an explainer video for you company click here to connect with us and we would love to talk more about how Explainify can help!
Animated video production by http://explainify.com