Explainify Blog

Content Roundup – Marketing Myths EditionRemember the 90’s movie where Sinbad played a genie? No you don’t. Because it never existed! Here’s the thing: In a world where 211 million pieces of content are created every minute, some of the information we get is bound to...

Content Roundup – 2017 Marketing Predictions EditionThere are two kinds of people in the world: Those who look forward, and those who would rather look back. If you’re a digital marketer, odds are you’re a dyed-in-the-wool forward-looker. You’re constantly on the...

Content Roundup – Brand Positioning EditionJeff Bezos once was quoted as saying; “Your brand is what other people say about you when you’re not in the room.” Right up front this means a couple things about brand positioning: Your brand needs to be worth talking about....

Content Roundup – Build Your Dream Sales Team!It’s almost 2017. That’s a crazy thought. How did your year go for you? Better than expected? About where you hoped? Maybe you had a bit of rough year (thanks, election cycle year!). But you’re still here. You’re still in...

Content Roundup – Build Emotional ConnectionThis week we’re talking a lot about storytelling. 92% of consumers demand that you tell stories because it taps into their emotional pathways in the brain and creates more persuasive arguments. Now we want to offer a...