Explainify BlogChances are you’re on the right path towards telling a story that matters

Content Roundup – Brand Positioning Edition

By | Explainify

Jeff Bezos once was quoted as saying; “Your brand is what other people say about you when you’re not in the room.” Right up front this means a couple things about brand positioning: Your brand needs to be worth talking about. Your brand needs to make an emotional connection with consumers. Why do I say you need to build an emotional connection? Because fMRI neuro-imagery studies have repeatedly shown that consumers primarily use emotions when evaluating brands. Yes, you need an amazing product. Yes, your sales process should kick butt. But if you’re not leveraging emotions, then you’re just missing out. In…

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3 Common Brand Storytelling Myths (and 3 Ways to Correct Them)

By | Explainify

Storytelling has been around just about as long as there have been humans. Brand storytelling may have become popular over the last few years, but using words to paint pictures of characters, places and events is nothing new – and it certainly isn’t a fad. Neither is harnessing the power of story to build a loyal following for your business. That’s a good thing, because the company that can tell an epic story will grow faster, last longer, and build an audience of brand advocates. Since storytelling is such a hot topic, there’s naturally a lot of noise surrounding it….

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Content Roundup – Build Your Dream Sales Team!

By | Explainify

It’s almost 2017. That’s a crazy thought. How did your year go for you? Better than expected? About where you hoped? Maybe you had a bit of rough year (thanks, election cycle year!). But you’re still here. You’re still in the ring standing. That’s more than some of your competitors can say. So now you know you’re a fighter, but how are you going to become a champion, a contender next year? One big way to do that is to make your sales team into the dream team they were always meant to be! To help facilitate that, we’ve compiled…

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5 Undeniable Reasons Your Business Needs an Animated Video

By | Explainify

Animated videos aren’t just for startups. In the past few years, there’s been a considerable rise in the popularity of animation for business. A wide range of companies – from Chipotle, to Spotify, to Groupon – are using animated video to promote their products and services in fresh and entertaining ways. We’re willing to bet that you’ve taken notice of these concise but highly entertaining marketing tools. How could you miss them? They’re everywhere! And for good reason, too. If you’ve been thinking about including animated video as part of your brand strategy, but haven’t yet – it’s time to…

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Why Animated Marketing Videos Are the Key to Better Brand Positioning

By | Explainify

We all know that image matters. The success of a company is highly dependent upon the way consumers view their brand. That’s why companies are continually striving to carve out their own niche in the market and create an impression in the minds of consumers that’s both positive and totally unique. And while creating a brand identity and establishing your brand positioning is a game of inches and yards, the result of day-in, day-out engagement with potential customers, there are times when you can really solidify your positioning in the minds of your audience. For example, if you are releasing…

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