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3 Proven B2B Customer Acquisition Strategies to Win 2017 (and Beyond) With!

By | Explainify

If you want to grow your business, you’ve got to grow your customer base. So what are the best B2B customer acquisition strategies to do that? You may be tempted to try every strategy out there in an effort to expand your client base, but that could end up being a waste of time. Instead of wasting your precious resources trying everything under the sun—it’s best to focus your time and attention. There are a few ideas that have proven to be effective and we’ve outlined 3 strategies below help you acquire the customers you need in 2017 and beyond. Review…

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Content Roundup – Marketing Myths Edition

By | Explainify

Remember the 90’s movie where Sinbad played a genie? No you don’t. Because it never existed! Here’s the thing: In a world where 211 million pieces of content are created every minute, some of the information we get is bound to be wrong. And, as hard as we try to check our facts and do our homework, we can end up internalizing that bad intel. This is true even for marketers. You know how it goes: A member of your team quotes a stat about video or email or some new social channel. Then, you read it on one of…

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Content Roundup – 2017 Marketing Predictions Edition

By | Explainify

There are two kinds of people in the world: Those who look forward, and those who would rather look back. If you’re a digital marketer, odds are you’re a dyed-in-the-wool forward-looker. You’re constantly on the alert for what’s new and what’s next, the trends that will give you an edge over your competition and help you gain a greater share of your audience’s attention. It’s this drive to move forward that makes you a really really ridiculously good marketer. But in all this hustle toward the next big thing, it’s important that we don’t forget to look back. The past…

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The Best Explainer Video of 2016: Our Top Picks

By | Explainify

2016 was a crazy year, but you made it through! Odds are, you’re already looking forward to January and the chance to start fresh. But let’s be honest: 2016 wasn’t all bad. In fact, there’s more than enough to celebrate, especially in the world of video marketing! As we looked back over the year in animation, we realized that this year has seen some of the most beautiful explainer videos produced to date. So, to end the year strong, we put together a list of our 10 favorite explainer videos made this year. They’re beautiful, they’re creative, and they bring a…

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Content Roundup – Brand Positioning Edition

By | Explainify

Jeff Bezos once was quoted as saying; “Your brand is what other people say about you when you’re not in the room.” Right up front this means a couple things about brand positioning: Your brand needs to be worth talking about. Your brand needs to make an emotional connection with consumers. Why do I say you need to build an emotional connection? Because fMRI neuro-imagery studies have repeatedly shown that consumers primarily use emotions when evaluating brands. Yes, you need an amazing product. Yes, your sales process should kick butt. But if you’re not leveraging emotions, then you’re just missing out. In…

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