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best explainer videos

Secrets of the Best Explainer Videos (+3 Examples)

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Marketing explainer videos are the bridge between great products and services and the customers who need them to solve a problem or fulfill a need. If you consider that consumers watch an average of 90 minutes of online video every day, it’s no surprise that an animated explainer video is one of the most powerful tools you have to grab viewer attention and tell your brand story. So what’s the secret to creating a video that gets results? Here are a few proven best practices for creating a standout explainer video, along with three examples of some of the best…

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5 Video Metrics You Should Be Tracking

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You’ve worked hard to create a video marketing strategy, and you have the library of videos to prove it. While you may have poured your heart and soul into each one, how will you measure which videos are delivering the results you want and which videos might need some messaging tweaks? That process starts by knowing how to measure success. Ideally, before you create a video, you’ll know what you hope to accomplish with the video content. Limit your focus to one or two main goals. Next, determine your audience and the viewers you want to reach. In doing so,…

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animated marketing video

How to Use an Animated Marketing Video to Boost Conversions

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Animated marketing videos are becoming one of the best marketing tools to increase web traffic and conversions. Research shows that consumers are up to 85% more likely to buy a product or service after watching a product video. Those same viewers also visit twice as many pages and stay twice as long on your website, compared to visitors who aren’t offered a video to watch. But with only a few seconds to capture the attention of your viewers, how to do you ensure that they watch your video until the end–and then feel inspired to take action?  The answer is…

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How Long Should an Explainer Video Be?

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Video is quickly becoming one of the most powerful marketing mediums for organizations of all sizes and industries. Consumers are consistently demanding more video content when it comes to product education and brand information. In fact, research predicts that 82% of all online content will consist of some type of video within the next two years, and it is the content type that 54% of consumers prefer over all others. Which brings us to the importance of figuring out just how long your marketing, sales and explainer videos should be. A marketing explainer video is one of the most effective…

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animated corporate explainer videos

5 Best Animated Corporate Videos (Our Top Picks)

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The human brain can process images 60,000 times more quickly than it can process text. It’s no wonder that more businesses than ever are turning to video to communicate with their audiences. Animated corporate videos are the talk of the town. Although most people won’t take the time to read paragraph after paragraph of text on a website, they will click on a video link, this includes people internal and external to the business. This is where animated corporate videos shine. It takes the overarching message of a product or service and distills it into a short, simple video. The human…

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