Explainify BlogChances are you’re on the right path towards telling a story that matters

explainer-video-examples

What We Learned Analyzing 100 Explainer Videos With Over 10,000 Views [Custom Research]

By | Uncategorized

In order to see the common characteristics of the most successful explainer videos, we decided to analyze a sample set of 100 explainer video examples from a variety of companies and industries. We wanted to ensure we only looked at videos that had been widely viewed. So while we recommend hosting explainer videos on Wistia, for this analysis, we only included videos that had been viewed 100,000 times or more on either YouTube or Vimeo. Since dialogue is an important part of an explainer video, we used transcription software on the videos to record the dialogue and number of speakers….

Read More
how much does an explainer video cost graphic

How Much Does An Explainer Video Cost?

By | Uncategorized

When you’re trying to estimate the cost of an explainer video, Google isn’t much help: $5k – $35k per minute? How do you get budget approval for a range like that? Here’s the thing: Google’s range isn’t totally wrong. Video creation costs vary so much because every video, every product, and every explainer video company is unique. There’s a big difference between throwing together a 15 second do-it-yourself video and commissioning a 5 minute masterpiece from top video pros. Here are just some of the things that can affect the cost of an explainer video: Animation style and depth of…

Read More
software explainer videos image

How to Use a Software Explainer Video to Get Results (Plus 3 Examples)

By | Uncategorized

We’ve seen tons of software explainer videos throughout the years. But we were totally inspired recently when we saw a client of ours lift their conversions by 23% (check out our PerkinElmer case study) after launching an explainer video. However, most of the people we talk to don’t have a concrete strategy in place for turning their explainer video into a business asset that actually drives results. That’s mostly because using a software explainer video to achieve real, concrete goals that result in business growth requires a more deliberate strategy than just putting it on YouTube and holding your breath….

Read More
This Company Uses Explainer Videos to Help Identify and Qualify Leads. Here’s How They Do It [Case Study]

This Company Uses Explainer Videos to Help Identify and Qualify Leads. Here’s How They Do It [Case Study]

By | Explainify

It’s a big problem if consumers have no idea what your business does. How can you sell a product that no one understands? Especially a new or more complex offering. That’s where our animated explainer video process comes in. But first, let’s talk about our amazing client PerkinElmer who had this exact problem. PerkinElmer’s Clinical Analytics group has experienced this same challenge with awareness of their clinical analytics and visualization solutions. PerkinElmer is widely known in the life science industry for leading solutions for diagnostics, detection, imaging, and instrumentation. PerkinElmer’s Informatics offering is quite new and less known throughout the industry. They…

Read More
12 Best Explainer Videos for 2019 and the 1 Thing They Have in Common

Best Explainer Videos – Our Top 12 (Recently Updated!)

By | Explainify

I promise we’re going to show you some of our best explainer videos of the year. But before we get into examples, let’s talk about the one thing that the best explainer videos have in common, and why it’s vital if you’re thinking of using video for your business. At Explainify, we see a lot of clients who know exactly what style video they want, but that’s usually the extent of the planning. That’s what many companies get wrong about video. Flash forward a few months and they have no idea how it’s performing or if they’re getting any return…

Read More