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Content Roundup – Conversion Rates, CTAs, and Site Speed

By | Explainify

Spring is in the air! And that has nothing to do with what we’re talking about – but we’re excited about it anyways. You know what else we get excited about? Seeing you accomplish your business goals. The best way for you to do that is by increasing conversion rates on your website. To assist you on your merry way, we’ve pulled together some great resources that you can check against your own website. What do you do well? What do you do poorly? What do you need to test? Go figure out – and then start converting more people!…

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Content Roundup – Business Is Kind of Like Dating, Isn’t It?

By | Explainify

If I asked you who your customers are, what type of answer would you give me? Would you name specific people that you have built a relationship with over the years? Would you go the route of giving statistics and demographics of your typical customer? Or would you shrug? In order to truly be able to market effectively to your customers, you have to know everything about them. Okay, maybe not everything, but you need to know their personalities in order to take your relationship to the next level. So you treat it like you are dating your customers. Start…

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Your Digital Marketing Checklist for Effective Call-to-Actions

By | Explainify

[The following is a guest post by our friends at Aumcore, a digital marketing agency out of New York City.] Congratulations! It seems that the amazing website you’ve built has been getting a lot of hits and your conversion rates seems good. Are you okay with just “good” though? Don’t you want it to be the absolute best it can be? If so, you have a couple of options. You can go to a marketing agency that’ll cater to your needs, or you can adopt a can-do attitude and start tweaking what you already have to create the most effective call-to-actions (CTAs)…

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Content Roundup – Release Your Inner Child!

By | Explainify

I’m sure you’ve heard the phrase, “there is nothing new under the sun,” right? Sometimes marketing can feel that way – everything has been done before. There is no unique way to reach your audience. But not so fast, my friend! Just because something has been done before doesn’t mean you can’t use it in your own unique way to engage the most important people in your company’s life – your customers! News flash – people don’t like being marketed to. They don’t trust it. In fact, a recent study by the McCarthy Group shows that 84% of millennials don’t…

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