OXEA Explainer Video

By November 11, 2013 No Comments

 

What do your raincoat and boots, garden hose, shower curtain, window frames, electrical wiring, floor, roof, food cling wrap, children’s toys, car, and medical supplies – have in common? They’re all made using PVC and plasticizers.

Our friends at OXEA, a German chemical manufacturing company, asked us to make an educational video explaining the chemical makeup and everyday uses of PVC and plasticizers to the general public. They were so much fun to work with, and had a ton of great ideas for the video! This fun, colorful, and incredibly informative video is an example of what happens when an animated video production company and a client truly collaborate to tell the best story possible.

Client Happiness:

Explainify has all it takes to produce an awesome and professional explainer video. They were passionate, patient, creative and fun to work with. Most importantly, I could really rely and count on them throughout the production. Even after the production, the team still continued to support us in every way they could. We know this is the kind of partnership that we don’t find often. Most importantly, we have demonstrated the video to our global employees, customers and potential clients and the positive feedback that we received was just overwhelming. I look forward to another project with the young team in the near future!

– Jill Chen, OXEA

Is that an incredible review? We’re honored. But it takes a lot to make an explainer video. Here’s a snippet from a post of ours that goes over what it takes to make a great video:

Research & Kickoff

At this point, the video production house will dig into your resources – website, sales deck, personal expertise, etc. – to gain a deep understanding of your business. With that deep understanding in mind, they’ll work with you to develop a direction for your video.

Script Writing

This is easily the most important part of the process. If you don’t have a solid script, you don’t have a solid story. And without a solid story, your audience won’t connect with your video – no matter how high the production quality is.

Storyboards & Styleframes

Once the script is finalized and your messaging is set in stone, the video producer will create storyboards, sketching out your video scene by scene. A designer will also create a couple of style frames for your video – still shots of what your video will look like once animated. This is the time to make sure that you love your visuals! Make sure they’re on brand.

Voiceover

Audio is every bit as important as your project’s visual quality! Any video producer worth their salt will find a high-quality narrator that perfectly matches your story and your brand. Whether they’ve got in-house voiceover talent, or they sift through hundreds of submitted auditions, a great explainer video company won’t compromise on quality here.

Design & Animation

Once you’ve approved your style frames, the designer will style out the rest of your storyboard for an animator. The animator will execute animation with painstaking detail, making sure to match each piece of animation to the voice over recording.

Sound Design

You’ve got animation and a solid voice over. What more could your video need? You need a great music track and sound effects to really flesh out your video and give it the texture and depth it needs.

Finishing

Your producer will take the full mixdown of your project’s music and audio, combine them with your video, and render the whole package as a high-quality video in a downloadable format.

Phew! That’s a lot of info right? Well we can help build an explainer video for your company that you can be proud of just like charity:water. Click here to contact us today!

Animated video production by http://explainify.com