Privacy Start Explainer Video Case Study

By May 23, 2013 No Comments

PrivacyStar is a mobile app that helps you stop annoying, harassing calls – and texts – from people and places you don’t even know!

We were tasked with creating a short & simple video that features a family receiving annoying calls and using the app to deal with those pesky callers. Because the video will also be played in-store with no sound, we created this version with text overlays.

The video has been played over 106,000 times.

Explainer Video by http://explainify.com

Transcript:

Life is already full of distractions. Why let annoying phone calls and texts add to the list?

With our PrivacyStar app, stop those annoying, harassing calls – and texts – from people or places you don’t even know!

Telemarketers, crank callers or calls from cranky exes – any number you don’t recognize or simply don’t want to accept – take control now and make your smartphone even smarter.

With PrivacyStar instant reverse number look-up, you decide what to do, instantly. Block the call or send it to the FTC. So don’t get rid of your phone just get rid of the unwanted calls wreaking havoc on your life!

(sigh) Ahhh, peace of mind, privacy and protection.

Download PrivacyStar today!

 

We are honored. But it takes a lot to make an explainer video. Here’s a snippet from a post of ours that goes over what it takes to make a great video:

Research & Kickoff

At this point, the video production house will dig into your resources – website, sales deck, personal expertise, etc. – to gain a deep understanding of your business. With that deep understanding in mind, they’ll work with you to develop a direction for your video.

Script Writing

This is easily the most important part of the process. If you don’t have a solid script, you don’t have a solid story. And without a solid story, your audience won’t connect with your video – no matter how high the production quality is.

Storyboards & Styleframes

Once the script is finalized and your messaging is set in stone, the video producer will create storyboards, sketching out your video scene by scene. A designer will also create a couple of style frames for your video – still shots of what your video will look like once animated. This is the time to make sure that you love your visuals! Make sure they’re on brand.

Voiceover

Audio is every bit as important as your project’s visual quality! Any video producer worth their salt will find a high-quality narrator that perfectly matches your story and your brand. Whether they’ve got in-house voiceover talent, or they sift through hundreds of submitted auditions, a great explainer video company won’t compromise on quality here.

Design & Animation

Once you’ve approved your style frames, the designer will style out the rest of your storyboard for an animator. The animator will execute animation with painstaking detail, making sure to match each piece of animation to the voice over recording.

Sound Design

You’ve got animation and a solid voice over. What more could your video need? You need a great music track and sound effects to really flesh out your video and give it the texture and depth it needs.

Finishing

Your producer will take the full mixdown of your project’s music and audio, combine them with your video, and render the whole package as a high-quality video in a downloadable format.

Phew! That’s a lot of info right? Well we can help build an explainer video for your company that you can be proud of just like charity:water. Click here to contact us today!