When’s the last time you heard a conversation about a great elevator pitch someone heard? Probably never.
Are you entertaining or boring your potential customers? Be memorable. This means you may have to be unconventional. Ditch the long copy. Make memorable videos.
Explainer videos are the hottest new marketing trend. They engage viewers in a short amount of time – and if executed correctly will convert viewers into clients. They’re different than ads. They use language that people aren’t used to, make you laugh with quirky subjects and keep your attention like nothing before.
- Visitors who view videos are 85% more likely to buy than visitors who do not. (Internet Retailer, April 2010)
- With proper optimization, video increases the chance of a front-page Google result by 53x. (Forrester, January 2010)
- 86.5% of all US Internet users watched online video during the month. The average viewer watched 187 videos and 12.7 hours of online video during the month. (Comscore, February 2010)
- A minute of video is worth 1.8 million words according to Dr. James McQuivey of Forrester Research. (Forrester, January 2009)
Try an Explainer. You’ll be surprised by the response you’ll see. People will like, share and talk about you like never before!
