Update: This slideshow has seen 25,000 views by CEOs and marketing professionals. How exciting!
We often have conversations with marketers and salespeople about how videos are changing the online internet marketing landscape.
One of those conversations happened to be with Mauro D’Andrea of BlogGrowth and it went somewhere. In fact, it led us to put together this beautiful slideshare deck educating business people worldwide that business plans and whitepapers aren’t as effective as they used to be and there’s a better way to get people interested in you – storytelling with explainer video. Case studies included!
Let’s be honest: whitepapers & long business plans are boring…
There’s a better way to get people interested in you…
Can you keep the secret?
Video is the single fastest growing feature for business websites
82% of the internet watches online video
75% of executives watch online video
1. Make simple, direct videos
Our attention span is 8 seconds, 1 second less than a goldfish
With videos you can explain complex concepts fast
Video makes it easy to understand…
…less time to watch than read content
With video you can simplify complex concepts
2. Add a video to your homepage
Instantly creates value for your brand
Builds awareness of your message
Helps build rapport with your market
…And makes your site look better
Video adds credibility
3. Make your video shareable
Because it’s easy to share, you can reach more people
Eventually, create word-of-mouth snowball effect
Now, customers market on your behalf!
Consumers can interact with it anywhere…
…at work, on their laptops and even on their phones.
4.Make your video memorable
When we’re having fun, we’re more receptive to learning
Evoke emotions with your videos
Lots of emotions!
We retain more info by seeing and hearing at the same time
Animated video adds another layer of sensory information to your viewer’s experience
5. Explain your product
Dropbox spent $50k on their video and saw 10% increase in conversions
= $48 million in additional annual revenue
$50k in exchange for 10 million customers and $48 million in revenue…
Zappos adds video to every product page. Result = increased sales by 6-30%
6. Use videos on your blog
Video is more engaging
Video increases amount of time people stay on your site
Allowing your brand message to sink in
20% of visitors will read plain text…
80% will watch video with the exact same content
Viewers retain 58% of what they see…
10% of what they read.
Keep your prospective customer on your site up to 2 minutes longer!
7. Tell a story
Storytelling (through explanation video) is the number one way to boost sales…
…& remain memorable in your clients’ minds.
The world is filled with facts and pitches.
The storytellers win hands down over them all.
Tell your story, not your profession!
8. Use Keywords
Search engines loves video
Google will return results with video first
You’re 50x more likely to rank on first page by simply having a video
If you’re easier to find on Google, you’re more likely to get sales.
9. Put videos in sales page
Video makes people more likely to buy
Video increases conversion from 20-80%
Win the hearts and minds of your customers
64-85% of people are more likely to buy after watching an explanatory video
10. Avoid rookie mistakes
Don’t be salesy or people will tune out
Making it too long
Most people will sit through 30-60 seconds…
but by 90 seconds you’ve lost nearly 60% of your audience
Don’t use stock art, you need custom design to match your brand
Don’t use autoplay: People will tune out
“Going viral” is not a strategy. It’s a result. And it’s rare.
Want to Seriously Increase Your Profits?