Five Benefits Of Telling Your Story With An Explainer Video

I had the pleasure of writing a guest post for the one and only Wistia! Go check it out!

What The Heck Are Explainer Videos?

Shortly after a small virtual storage company started a few years ago, they hit a stall point where they were no longer acquiring a decent number of customers. They were having a hard time converting people on their home page because no one knew what they did. And they were faced with the challenge of marketing a product to solve a problem people didn’t realize they had.

Then they released a short explainer video that condensed their massive techy talk pitch into a fun, witty, and enjoyable video. This video propelled DropBox onto a trajectory that saw them acquire a huge heap of funding, 50 million customers and a 4 billion dollar valuation. They even had Steve Jobs knocking on their door looking to acquire their company.

It’s one thing to have a great story, but it’s an entirely different (and much more difficult) thing to communicate that story and vision to potential investors, partners, and customers.

Please go read the full post on Wistia’s blog to learn the 5 benefits of telling your story with an explainer video.

Our next Wistia guest post will walk you through exactly how to craft your best pitch so you can tell your awesome story, increase conversion rates and dominate!

How Small Businesses Can Use Video Marketing to Grow

How Small Businesses Can Use Video Marketing to Grow

Small business video content can be intimidating, though, especially if you’re just starting out. There are so many different kinds of small business video content, and they all have different purposes. That means it can feel overwhelming to start from zero and expect to get to a hundred.

Five Amazing Corporate Video Examples for 2021

Five Amazing Corporate Video Examples for 2021

In this article, we’re going to look at five examples of some great corporate videos and pull out what you can learn from them, as well as explain what we can do here at Explainify to help you produce an incredible corporate video.


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