What The Heck Are Explainer Videos?
Shortly after a small virtual storage company started a few years ago, they hit a stall point where they were no longer acquiring a decent number of customers. They were having a hard time converting people on their home page because no one knew what they did. And they were faced with the challenge of marketing a product to solve a problem people didn’t realize they had.
Then they released a short explainer video that condensed their massive techy talk pitch into a fun, witty, and enjoyable video. This video propelled DropBox onto a trajectory that saw them acquire a huge heap of funding, 50 million customers and a 4 billion dollar valuation. They even had Steve Jobs knocking on their door looking to acquire their company.
It’s one thing to have a great story, but it’s an entirely different (and much more difficult) thing to communicate that story and vision to potential investors, partners, and customers.
Please go read the full post on Wistia’s blog to learn the 5 benefits of telling your story with an explainer video.
Our next Wistia guest post will walk you through exactly how to craft your best pitch so you can tell your awesome story, increase conversion rates and dominate!