An explainer video is an easy way for any business to get their point across. While more traditional forms of marketing are falling by the wayside, videos are becoming increasingly popular. And why not? It’s quick, compelling, and easy to access across devices.
But as explainer videos get more and more popular, it can be hard to remember how revolutionary they were when they first started. And it can be hard to remember that some of them are really, really good.
So to celebrate the short, powerful history of these short, powerful videos, we’ve put together a list of the 11 best explainer videos we could find.
What makes these 11 the best, you ask? Well, all the picks on our list are concise, thoughtful and brilliant – everything an explainer video should be. Each one is a masterclass in crafting your message or pitch through short video content.
Why 11? Because 10 is for wimps.
Here we go.
11) Marriott Project Imagine (Coat of Arms)
Smarter marketing is moving forward, and Marriott’s leading the way. This explainer video does an incredible job setting the right context, then amplifies their story with beautiful design and animation so their B2B audience can easily see how this would be useful to them.
Instead of getting lost in a sea of text or jargon, the audience can easily see how the analytics and shared data between partners can be used to make smarter business decisions. As the narrative progresses, any concerns over security, accuracy, professionalism or product value are addressed.
Keeping things crisp and clear shows Marriott has everyone’s best interests at heart.
Automatic is a smart driving assistant that keeps track of your car’s health, fuel efficiency, driving data and parking locations while making recommendations to improve your driving experience. Could this be the start of a driving revolution?
This is proof that an incredible explainer video doesn’t have to be animated. The app takes center stage, as we’re given a step-by-step look at how Automatic works, in the context of a real driving situation. It gives viewers a glimpse at what they’re missing, and entices them to try it for themselves.
9) Ford Foundation: Time To Succeed (Claudio Salas)
We love this video. It’s sweet, slightly vintage visual style is a perfect complement to a narrative of how the education system hasn’t kept up with society’s changes, and how addressing the needs of children and educators today – can ensure a better tomorrow. With a complete history of American education and a vision for the future all captured in 90 seconds, there’s no doubt that this is a perfect example of what the explainer video can be.
8) NextGlass (Bread N’ Beyond)
In the digital age, the way we do just about everything is in flux – even choosing our next glass of wine! The folks at NextGlass understand that people won’t change the way they do something if they don’t understand why they should, so they created a video to show viewers how incredibly intelligent – and convenient – their solution is.
Modern graphics and pops of color are used to make the scientific process behind NextGlass more palatable (pun 100% intended), highlighting how this wine app can change the way you choose, taste and feel about your next glass.
When everyone has an explainer video, it can be easy for them to feel clichéd or redundant. Luckily, there are videos like IT-MAN to shake things up. Even though it runs a bit long, this video takes us back in time with some 8-bit video game style graphics to explain how IT-MAN can use Panorama 9 to help him solve his IT-issues. The voiceover and motion are seamless and clearly illustrate what the product can do. Does anyone else feel nostalgic?
6) Lettuce (BWALL)
The Lettuce video offers proof that less is more. With the use of text, minimal graphics, elegant motion, and color, the company tells a compelling story about driving your business forward. And when it comes time to show off the app features, it moves at snappy pace, keeping attention and driving interest.
5) Autosoft Flex Connect (Allen Laseter)
Sometimes it’s not the visuals that make a video great – it’s the music. Granted, the style and animation of this video are gorgeous, but it’s the funky, bouncy soundtrack that really moves things forward and makes running a car dealership incredibly sexy.
4) ZenCash (Demo Duck)
A legend from the explainer video’s early days, this hand-sketched ZenCash video really draws customers in with its bright visuals and slick transitions, covering all the options and features that will appeal to their audience. Telling a story that connects to your viewers is critical, and ZenCash made it happen: over 75% of their site visitors pressed play, and most of them watched the majority of the video – well above industry average!
3) Menguin (Explainify)
Okay, maybe we’re a little biased, but you can’t deny that this is a great video! Our friends at Menguin wanted to explain the ins and outs of how to rent a tux from their site, while maintaining the edgy, masculine tone of voice they’ve perfected. We think it turned out pretty well.
2) Dollar Shave Club
The explainer video to end all explainer videos. Funny, informative, and totally unexpected, the DSC video makes all other marketing videos jealous. Dollar Shave Club gets in your face, makes you laugh, and by the end of the video you want to buy what they’re selling.
1) Airbnb (Think Video)
Live action and graphics combine in this clever and seemingly effortless looking video, which is somewhere between a commercial and a Wes Anderson movie. All videos from Airbnb have a minimalist approach; no hard selling, no catches, no jargon. Quick, simple and informative. Suddenly you want to book your next vacation!