Content Roundup – Conversion Rates, CTAs, and Site Speed

Spring is in the air! And that has nothing to do with what we’re talking about – but we’re excited about it anyways.

You know what else we get excited about? Seeing you accomplish your business goals. And explainer video conversion rates.

The best way for you to do that is by increasing conversion rates on your website. To assist you on your merry way, we’ve pulled together some great resources that you can check against your own website.

What do you do well? What do you do poorly? What do you need to test? Go figure out – and then start converting more people!

How Redesigning HubSpot’s Website Doubled Conversion Rates (HubSpot)

Before we really dive in here, we wanted to give you a real-life example of how testing and iterating your website can produce some crazy good results when it comes to conversion rates. That way you don’t just have to take our word for it – because what do we really know after all?

Click here to read the full article!

10 ways web designers can optimize conversion rates in 2017 (Webflow)

Now that you’ve verified what we’re talking about here, how do you go about actually designing your website to increase conversion rates? Easy – keep it simple, stupid!

Click here to read the full article!

Your Digital Marketing Checklist for Effective Call-to-Actions (Explainify)

Ah, the oh-so-important CTA. Who knew so much thought should go into such a little thing? Everything you do on your website comes down to this – getting them to take action. The color, text, location, and overall look of your CTA each contribute to your conversion rate. Choose wisely.

Click here to read the full article!


How to Increase Your E-Commerce Conversion Rate Using Google Analytics (SEJ)

Before you dig in and start making changes and running tests on your website, you might want to spend some time weeding through all the data you have from your website in Google Analytics. By knowing who is coming to your website, what device they visit on, customer behavior, bounce rate, etc. you can fully understand where your focus needs to be to increase your conversion rate.

Click here to read the full article!

6 Reasons Why Website Speed Matters & How Amazon Would Lose $1.6 Billion If It Slowed Down (Bitcatcha)

This one might be something you’ve never thought about when it comes to conversion rate – site speed. You never forget a first impression, right? Well, your site speed is your first impression. Don’t scare people away right off the bat with a slow landing page. Here are 6 reasons your site speed matters for your conversion rate.

Click here to read the full article!

Can’t wait to see you grab more attention from the great wide interwebs with these tips!

How Small Businesses Can Use Video Marketing to Grow

How Small Businesses Can Use Video Marketing to Grow

Small business video content can be intimidating, though, especially if you’re just starting out. There are so many different kinds of small business video content, and they all have different purposes. That means it can feel overwhelming to start from zero and expect to get to a hundred.

Five Amazing Corporate Video Examples for 2021

Five Amazing Corporate Video Examples for 2021

In this article, we’re going to look at five examples of some great corporate videos and pull out what you can learn from them, as well as explain what we can do here at Explainify to help you produce an incredible corporate video.


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