Content Roundup – Conversion Rates, CTAs, and Site Speed
Spring is in the air! And that has nothing to do with what we’re talking about – but we’re excited about it anyways.
You know what else we get excited about? Seeing you accomplish your business goals. And explainer video conversion rates.
The best way for you to do that is by increasing conversion rates on your website. To assist you on your merry way, we’ve pulled together some great resources that you can check against your own website.
What do you do well? What do you do poorly? What do you need to test? Go figure out – and then start converting more people!
Before we really dive in here, we wanted to give you a real-life example of how testing and iterating your website can produce some crazy good results when it comes to conversion rates. That way you don’t just have to take our word for it – because what do we really know after all?
Now that you’ve verified what we’re talking about here, how do you go about actually designing your website to increase conversion rates? Easy – keep it simple, stupid!
Ah, the oh-so-important CTA. Who knew so much thought should go into such a little thing? Everything you do on your website comes down to this – getting them to take action. The color, text, location, and overall look of your CTA each contribute to your conversion rate. Choose wisely.
Before you dig in and start making changes and running tests on your website, you might want to spend some time weeding through all the data you have from your website in Google Analytics. By knowing who is coming to your website, what device they visit on, customer behavior, bounce rate, etc. you can fully understand where your focus needs to be to increase your conversion rate.
6 Reasons Why Website Speed Matters & How Amazon Would Lose $1.6 Billion If It Slowed Down (Bitcatcha)
This one might be something you’ve never thought about when it comes to conversion rate – site speed. You never forget a first impression, right? Well, your site speed is your first impression. Don’t scare people away right off the bat with a slow landing page. Here are 6 reasons your site speed matters for your conversion rate.
Can’t wait to see you grab more attention from the great wide interwebs with these tips!
Over the years, marketers have witnessed the rise of video. Today, 95% of marketers who used video last year plan to continue doing so in 2020, and will invest more in the medium. They’ll be joined by a further 59% of marketers who hadn’t used video before. This means that the B2B software market, like many others out there, is only going to get more competitive. Brands will ramp-up their digital footprints using video to strengthen their messaging, nurture leads, and influence buyers, and so should you. In this blog post, I’ll share an easy-to-follow four-part framework for creating high-converting B2B software marketing videos. We’ll dig deep and explore your audience and the importance of the buyer’s journey in the context of video marketing. We’ll also look at how to ensure that your message is as powerful as possible. Lastly, I’ll show you a simple three-step process creating effective videos and offer tips to accelerate your results.
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