Ditto Explainer Video

By February 25, 2014 No Comments

 

Every day, more than 750 million pictures are shared on social media. They capture what people are passionate about and, thanks to the fans who love your brand, your logo is in many of them. And with Ditto’s logo detection engine, you can get the social media insight you need – through photos!

The folks at Ditto approached us to make a video explaining to businesses how they can harness the power of logo recognition to boost their social media campaigns, and we took that mission seriously. For their video, we made use of silhouettes so that our example brand, “Awesome Water,” would show up clearly in every frame. Combined with a bright and exciting color palette and a killer script, this is yet another video we’re proud to share.

But it takes a lot to make an explainer video. Here’s a snippet from a post of ours that goes over what it takes to make a great video:

Research & Kickoff

At this point, the video production house will dig into your resources – website, sales deck, personal expertise, etc. – to gain a deep understanding of your business. With that deep understanding in mind, they’ll work with you to develop a direction for your video.

Script Writing

This is easily the most important part of the process. If you don’t have a solid script, you don’t have a solid story. And without a solid story, your audience won’t connect with your video – no matter how high the production quality is.

Storyboards & Styleframes

Once the script is finalized and your messaging is set in stone, the video producer will create storyboards, sketching out your video scene by scene. A designer will also create a couple of style frames for your video – still shots of what your video will look like once animated. This is the time to make sure that you love your visuals! Make sure they’re on brand.

Voiceover

Audio is every bit as important as your project’s visual quality! Any video producer worth their salt will find a high-quality narrator that perfectly matches your story and your brand. Whether they’ve got in-house voiceover talent, or they sift through hundreds of submitted auditions, a great explainer video company won’t compromise on quality here.

Design & Animation

Once you’ve approved your style frames, the designer will style out the rest of your storyboard for an animator. The animator will execute animation with painstaking detail, making sure to match each piece of animation to the voice over recording.

Sound Design

You’ve got animation and a solid voice over. What more could your video need? You need a great music track and sound effects to really flesh out your video and give it the texture and depth it needs.

Finishing

Your producer will take the full mixdown of your project’s music and audio, combine them with your video, and render the whole package as a high-quality video in a downloadable format.

Phew! That’s a lot of info right? Well we can help build an explainer video for your company that you can be proud of just like charity:water. Click here to contact us today!

Animated video production by http://explainify.com.