There are two kinds of people in the world: Those who look forward, and those who would rather look back.
If you’re a digital marketer, odds are you’re a dyed-in-the-wool forward-looker. You’re constantly on the alert for what’s new and what’s next, the trends that will give you an edge over your competition and help you gain a greater share of your audience’s attention. It’s this drive to move forward that makes you a really really ridiculously good marketer.
But in all this hustle toward the next big thing, it’s important that we don’t forget to look back. The past has so much to teach us! Not only can we draw inspiration from what’s worked before, we can also learn what doesn’t work – and avoid those mistakes in our own marketing efforts.
So before you get swept up in the excitement and promise of your 2017 initiatives, take a few minutes to check out the content below. You’ll find some incredible articles that will help you get a jump on 2017’s marketing and technology trends – alongside content that highlights the best 2016 had to offer.
This first post is a 2017 prediction powerhouse. SnapApp collected the thoughts of a whopping 73 experts – including content marketing royalty like Joe Pulizzi and Sujan Patel – who offer their take on where digital marketing is headed over the next 12 months.
73 experts’ worth of predictions not enough for you? We’ve got you covered. In this next post, the CEO of Smart Insights identifies 14 digital marketing “megatrends” that you need to be prepared for this year.
It’s been estimated that nearly 3 million blog posts are published every single day. But while you won’t want for new content in 2017, that doesn’t mean you should forget the marketing wisdom that’s come before. Here, Jay Baer remembers some of his favorite blog posts from 2016. We’re humbled and honored to have one of our posts included among them!
Of course, it’s not just existing strategies, tactics, and channels that will change next year. New technologies are constantly changing what’s possible in digital marketing. The businesses who understand that – and do something about it – will be unstoppable.
We wanted to finish this roundup with one of our favorite posts to write every year. We stand by our own animation chops, but we know that there are some truly phenomenal production houses out there – and we respect the hell out of them. So here it is: Our homage to animation, and our celebration of the best business videos to come out of 2016.
Well, it’s time for this DeLorean ride to come to an end. Now get out there and show 2017 how it’s done!