Content Roundup – 2017 Marketing Predictions Edition

There are two kinds of people in the world: Those who look forward, and those who would rather look back.

If you’re a digital marketer, odds are you’re a dyed-in-the-wool forward-looker. You’re constantly on the alert for what’s new and what’s next, the trends that will give you an edge over your competition and help you gain a greater share of your audience’s attention. It’s this drive to move forward that makes you a really really ridiculously good marketer.

But in all this hustle toward the next big thing, it’s important that we don’t forget to look back. The past has so much to teach us! Not only can we draw inspiration from what’s worked before, we can also learn what doesn’t work – and avoid those mistakes in our own marketing efforts.

So before you get swept up in the excitement and promise of your 2017 initiatives, take a few minutes to check out the content below. You’ll find some incredible articles that will help you get a jump on 2017’s marketing and technology trends – alongside content that highlights the best 2016 had to offer.

This first post is a 2017 prediction powerhouse. SnapApp collected the thoughts of a whopping 73 experts – including content marketing royalty like Joe Pulizzi and Sujan Patel – who offer their take on where digital marketing is headed over the next 12 months.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017 (SnapApp)

73 experts’ worth of predictions not enough for you? We’ve got you covered. In this next post, the CEO of Smart Insights identifies 14 digital marketing “megatrends” that you need to be prepared for this year.

Digital Marketing Trends for 2017 (Smart Insights)

It’s been estimated that nearly 3 million blog posts are published every single day. But while you won’t want for new content in 2017, that doesn’t mean you should forget the marketing wisdom that’s come before. Here, Jay Baer remembers some of his favorite blog posts from 2016. We’re humbled and honored to have one of our posts included among them!

Your 10 Favorite Blog Posts in 2016 (Convince and Convert)
CaseComplete is just one of many clients we've helped succeed! See how we helped them increase lead conversions by over 20%!

Of course, it’s not just existing strategies, tactics, and channels that will change next year. New technologies are constantly changing what’s possible in digital marketing. The businesses who understand that – and do something about it – will be unstoppable.

Technology trends that will transform content marketing in 2017 (The Next Web)

We wanted to finish this roundup with one of our favorite posts to write every year. We stand by our own animation chops, but we know that there are some truly phenomenal production houses out there – and we respect the hell out of them. So here it is: Our homage to animation, and our celebration of the best business videos to come out of 2016.

The Best Explainer Video of 2016: Our Top Picks (Explainify)

Well, it’s time for this DeLorean ride to come to an end. Now get out there and show 2017 how it’s done!

7 Explainer Videos for Science

7 Explainer Videos for Science

Producing an exceptional explainer video for your scientific subject matter doesn’t have to be difficult.


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