What if you’re really just part of the noise and clutter that makes it impossible for marketers to break through to their customers? Too many companies complain about it and then – you guessed it! – turn around and produce more noise. That’s not helpful. You’re probably guilty of it, and we’re for sure guilty of it sometimes here at Explainify
This week’s Content Roundup decided to try and tackle what it would take to stop being noise and start being something different. The more companies that start doing this, the less we fatigue customers and start earning back marketing trust. Let’s do this together.
The companies who win are the companies who refuse to be a part of the general noise and clutter competing for our attention, and instead focus on building something that we couldn’t live without. At least, that’s what Seth Godin thinks – and you wouldn’t want to disappoint him, would you?
One sure-fire way to stand out from your competitors and the noisy world around you is create a strong sense of Unity with your audience – the feeling that you’re not just like your audience, but that you are one of them. Psychologist Robert Cialdini shows you how to create this unbreakable bond of persuasion.
You already know what makes your brand unique. But in this hyper-competitive digital marketplace, you’ve got to constantly refine and redefine your value prop for maximum clarity. We’ll show you want Michelin-star chefs, organic food, and purple ketchup have to teach us about the importance of an always-evolving UVP.
Speaking of value propositions, here’s a few hall-of-famers who can inspire you to make your unique value even more… well, unique-er. This post is a masterclass in the kind of crystal clarity that turns your brand message into a breath of fresh air for the information-overloaded consumer.
The last frontier of overcrowded marketing messages is your audience’s inbox. But with the right set of techniques and tools, you can avoid getting relegated to the spam folder – in fact, you can actually increase engagement. Not bad, right?
Thanks for reading! Now get out there and produce some great marketing and stop making noise!