Collective Bias Explainer Video
Collective Bias is a content marketing company that weaves organic social content into real-life stories to create millions of impressions, drive organic SEO and ultimately boost sales for brands and retailers like Starbucks, Nestle, Elmer’s and Walgreens.
Collective Bias’ Social Fabric® community, made up of over 1,200 social influencers with a reach of over 40MM, produces more meaningful media than any other traditional vehicle to date. For more information visit collectivebias.com.
For three years, we’ve ironically struggled to tell our story succinctly and effectively. Our elevator pitches turned into hour-long presentations that resulted in people saying, “I kind of get it now” instead of “a-ha! I get it!”
We were getting caught up in the process and details of what we do on a daily basis rather than taking a step back and focusing on the important parts of our story. Explainify was able to help us take that step back and successfully tell our story in a more effective way. Now with our new Explainify video we’re able to send it or show it to prospects and they get it right away and are intrigued to know more.
The entire process from conception, storyboarding to animation was such a breeze and the final product is perfect! We are already using the video with prospective clients and can’t wait to get started on another video with the team.
– Collective Bias
How amazing is that review? We are honored. But it takes a lot to make an explainer video. Here’s a snippet from a post of ours that goes over what it takes to make a great video:
Research & Kickoff
At this point, the video production house will dig into your resources – website, sales deck, personal expertise, etc. – to gain a deep understanding of your business. With that deep understanding in mind, they’ll work with you to develop a direction for your video.
This is easily the most important part of the process. If you don’t have a solid script, you don’t have a solid story. And without a solid story, your audience won’t connect with your video – no matter how high the production quality is.
Storyboards & Styleframes
Once the script is finalized and your messaging is set in stone, the video producer will create storyboards, sketching out your video scene by scene. A designer will also create a couple of style frames for your video – still shots of what your video will look like once animated. This is the time to make sure that you love your visuals! Make sure they’re on brand.
Audio is every bit as important as your project’s visual quality! Any video producer worth their salt will find a high-quality narrator that perfectly matches your story and your brand. Whether they’ve got in-house voiceover talent, or they sift through hundreds of submitted auditions, a great explainer video company won’t compromise on quality here.
Design & Animation
Once you’ve approved your style frames, the designer will style out the rest of your storyboard for an animator. The animator will execute animation with painstaking detail, making sure to match each piece of animation to the voice over recording.
You’ve got animation and a solid voice over. What more could your video need? You need a great music track and sound effects to really flesh out your video and give it the texture and depth it needs.
Your producer will take the full mixdown of your project’s music and audio, combine them with your video, and render the whole package as a high-quality video in a downloadable format.
Phew! That’s a lot of info right? Well we can help build an explainer video for your company that you can be proud of just like charity:water. Click here to contact us today!
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